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</style><p style="MARGIN: 0in 0in 0pt"><font size="3"><font face="Times New Roman">The Korean Studies Program and the Institute for Modern Korean Studies at the Graduate School of International Studies, Yonsei University are pleased to invite you to attend the 72nd Yonsei-KF Korean Studies Forum, which will be held on <u>Tuesday, June 5th at 6:00 PM</u> in Room 702 of New Millennium Hall at Yonsei University. The speaker is <strong>Professor Dennis McNamara, </strong>Department of Sociology and Anthropology<span style="FONT-SIZE: 12pt">, Georgetown University</span>. The discussant is <strong>Professor Seok-Choon Lew,</strong> Department of Sociology, Yonsei University.<strong> </strong>The title of his talk is <span lang="EN-US"><strong>“<u>Between Local Taste and Global Standard – Korean Consumerism in the ‘New Asia.</u>’” </strong></span>The abstract of his paper <span>and a brief bio </span>can be found at the end of this email.<span> </span></font></font> </p>
<p> <br /><font face="Times New Roman" size="3">The presentation will be followed by a dinner reception. I hope you will come to enjoy the presentation, discussion, and reception. Please contact Jennifer Bresnahan at 010-5441-9204, <a onclick="return top.js.OpenExtLink(window,event,this)" href="mailto:jennifer.bresnahan@gmail.com" target="_blank">jennifer.bresnahan@gmail.com</a></font><font face="Times New Roman" size="3"> for further inquiries. </font></p>
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<p style="MARGIN: 0in 0in 0pt"><font size="3"><font face="Times New Roman"><br />Sincerely, <br /></font></font> </p>
<p style="MARGIN: 0in 0in 0pt"><font face="Times New Roman" size="3">Hyuk-Rae Kim</font></p>
<p style="MARGIN: 0in 0in 0pt"><font face="Times New Roman" size="3">Professor of Korean Studies<br />Director, Institute for Modern Korean Studies</font></p>
<p style="MARGIN: 0in 0in 0pt"><font size="3"><font face="Times New Roman">GSIS, Yonsei University </font></font></p>
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<p style="MARGIN: 0in 0in 0pt"><font face="Times New Roman"><font size="3"><u>Abstract:</u>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt; TEXT-INDENT: 0.5in">Michael Storper identified a new flow of information between consumer and producer, specifically, new consumer demands as critical for local industrial adjustment to globalization. Diffusion of techniques is spurred by consumer norms and conventions. Laura Nelson argued that /consumer nationalism/ among <city w:st="on"></city>
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Seoul housewives gave way to more personal, individual tastes by the 1980s. Two decades later, remarkable changes have drastically altered Korean consumerism. Local political democratization and market liberalization have permitted new flows of consumer products and images. A second change is the emergence of an East Asia Community, bound in part by a convergence of consumer demand in major urban areas. Adjustments between local taste and global standards appear critical thus for both economic adjustment and deeper regional integration. Adjustment would include taking the local global, and adapting global standards to local tastes.</p>
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<p style="MARGIN: 0in 0in 0pt"><font face="Times New Roman"><u>Biography</u>:<span> </span></font><font face="Times New Roman"><font face="Times New Roman"><span style="FONT-SIZE: 12pt"><span lang="EN-US"><font face="Times">
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt; TEXT-INDENT: 0.5in; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"><span style="mso-fareast-font-family: SimSun; mso-fareast-language: ZH-CN; mso-bidi-language: TH"><font face="Times New Roman">Dennis McNamara S.J. is the Park Professor of Sociology and Korean Studies, and chair of the Department of Sociology & Anthropology at
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Georgetown
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University. He also serves as Presidential Advisor on International Initiatives in
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East Asia. Major recent publications include “New Places but Old Spaces –Knowledge Hierarchies among Asian SMEs Abroad” in <em>Organization – The Critical Journal of Organization, Theory and Society</em> (2006); <em>Market and Society in
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– Interests, Institutions, and the Textile Industry</em> (2002), <em>Corporatism and Korean Capitalism</em> (1999), and <em>Textiles and Industrial Transition in Japan</em> (1995). He is currently at work on a manuscript titled, <em>Japan’s Next Challenge -- From Networks to Knowledge in the New
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Asia </em>. The study highlights the shift from offshore assembly networks to knowledge flows in Japan’s regional value chains across China, South Korea, and Thailand
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<p class="MsoNormal" style="MARGIN: 0in 0in 0pt; TEXT-INDENT: 0.5in; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"><span style="mso-fareast-font-family: SimSun; mso-fareast-language: ZH-CN; mso-bidi-language: TH">Completing his Ph.D. at
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Harvard
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University, he joined the faculty at
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<city w:st="on"></city>Georgetown in 1984. University service has included two terms as chair of the Department of Sociology and Anthropology, and one term as chair of the University’s Rank and Tenure Committee. In the summer of 2005 and again in the spring of 2006 he moved to as Presidential Advisor on International Initiatives with special responsibility for academic exchange in
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Asia. He designed and continues to chair the Georgetown Conference on Korean Society (<a href="http://www3.georgetown/" target="_blank"><span style="COLOR: windowtext; TEXT-DECORATION: none; text-underline: none">http://www3.georgetown</span></a>.edu /departments/sociology/resources/gcks), now with a special research and publishing effort looking to the future of the U.S/Korea Alliance. He is currently an Adjunct Professor at the Graduate Program of International Studies of Sogang University in
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<city w:st="on"></city>Seoul. </span></p>
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</span></span></span></font></span></font></font><br /><br><br>*****************************************<BR>
Hyuk-Rae Kim, Ph.D. in Sociology<BR>
Professor, Korean Studies Program<BR>
Director, Institute for Modern Korean Studies<BR>
Graduate School of International Studies<BR>
Yonsei University<BR>
Seoul, 120-749 KOREA<BR>
Office Tel: +82-2-2123-4705 Fax: +82-2-392-3321<BR>
Institute Tel: +82-2-212304437 Fax: +82-2-362-1651 <BR>
Mobile: 010-4710-4705<BR>
E-mail : hyukrae@yonsei.ac.kr/ imks@yonsei.ac.kr<BR>
http://gsis.yonsei.ac.kr<BR>
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