On Segyehwa:<br><br>In Samuel Kim's book, <i>Korea's Globalization (2000),</i> segyehwa is translated as "globalization".<br>The segyehwa campaign was said to have been launched by Kim Young Sam. You may<br>
want to check out the book for more details. <br><br>Regards,<br>Sarah Domingo<br>MA Asian Studies, Major in Korea<br>University of the Philippines (Asian Center)<br><br><br><div class="gmail_quote">On Mon, May 17, 2010 at 2:19 AM, <span dir="ltr"><<a href="mailto:koreanstudies-request@koreaweb.ws">koreanstudies-request@koreaweb.ws</a>></span> wrote:<br>
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Today's Topics:<br>
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1. origins of segyehwa motto (YM Clara Hwang)<br>
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Message: 1<br>
Date: Sun, 16 May 2010 12:43:22 +0000<br>
From: YM Clara Hwang <<a href="mailto:sumovmi@hotmail.com">sumovmi@hotmail.com</a>><br>
To: <<a href="mailto:koreanstudies@koreaweb.ws">koreanstudies@koreaweb.ws</a>><br>
Subject: [KS] origins of segyehwa motto<br>
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Dear members,<br>
<br>
I'm trying to find out how the popular segyehwa slogan in the 90s came into being. The phrase can be translated as: (or if there is a more established way of translating, do let me know)<br>
<br>
?what is most Korean is most<br>
universal'<br>
<br>
?a<br>
unique Korean style can become a unique world-class style?<br>
<br>
Its redolence is not lost. I see the phrase still in circulation in the context of the promotion of Korean cuisine abroad, for instance.<br>
<br>
I've been told that the phrase is actually based on German writer Goethe's quote on world literature. Yet, my conversation with Goethe specialists and google search haven't yielded much.<br>
<br>
So I'm wondering if anybody can help me with this?<br>
<br>
Thank you.<br>
<br>
Yun Mi Hwang<br>
<br>
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