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<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>The yearbook, <i><span style='font-style:
italic'>Korea: Politics, Economy and Society 2011</span></i>, published by
Brill, has a paper has a paper (pp. 91-117) by Alena Schmuck, on ‘Nation-branding
in South Korea: A modern continuation of the developmental state?’ It has
an extensive bibliography. Ms Schmuck is at the University of Vienna, e-mail <a
href="mailto:alena.schmuck@univie.ac.at">alena.schmuck@univie.ac.at</a><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Jim Hoare<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
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<p class=MsoNormal><b><font size=2 face=Tahoma><span style='font-size:10.0pt;
font-family:Tahoma;font-weight:bold'>From:</span></font></b><font size=2
face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma'> koreanstudies-bounces@koreaweb.ws
[mailto:koreanstudies-bounces@koreaweb.ws] <b><span style='font-weight:bold'>On
Behalf Of </span></b>Andrew<br>
<b><span style='font-weight:bold'>Sent:</span></b> 29 September 2012 08:48<br>
<b><span style='font-weight:bold'>To:</span></b> Korean Studies Discussion List<br>
<b><span style='font-weight:bold'>Subject:</span></b> [KS] Available literature
on soft power and nation branding?</span></font><o:p></o:p></p>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=1 color="#333333" face=Tahoma><span
style='font-size:8.5pt;font-family:Tahoma;color:#333333;background:white'>Dear
all,<br>
<br>
This is on behalf on an undergraduate political science major.<br>
<br>
Could anyone suggest literature on the topic of nation branding, which ROK puts
so much effort into?<br>
<br>
"So I'm probably going to focus on the idea that a nation brand is not
only a way to increase the amount of tourists visiting the country or foreign
direct investment. It's also a way of (re)define the national identity and can
even be seen as dream picture of what the country want's to be in the future.
So it's also about nationalism in sense, and also about the idea that states
have become like corporations fighting over a market share with other
countries, so a country has a find an identity that's at the same time okay
with it's citizens and also profitable. There's also a question of it working
as guideline for foreign policy and also a quest to gain more soft power. And
I'm going to the focus on these ideas in non-western context, meaning I'm going
to look into South-Korea and Japan."</span></font><o:p></o:p></p>
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12.0pt'><o:p> </o:p></span></font></p>
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<p class=MsoNormal><font size=1 color="#333333" face=Tahoma><span
style='font-size:8.5pt;font-family:Tahoma;color:#333333;background:white'>sincerely</span></font><o:p></o:p></p>
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<p class=MsoNormal><font size=1 color="#333333" face=Tahoma><span
style='font-size:8.5pt;font-family:Tahoma;color:#333333;background:white'>Andrew
Logie</span></font><o:p></o:p></p>
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