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<p style="TEXT-ALIGN:center" class="MsoNormal" align="center"><b><span style="FONT-FAMILY:'Times New Roman',serif"><font size="4">CALL FOR PAPERS</font></span></b></p>
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<p style="TEXT-ALIGN:center" class="MsoNormal" align="center"><b><span style="FONT-FAMILY:'Times New Roman',serif"><font size="4">The “Miracle” Narrative of the Korean Cultural Industries: Perspectives from the Middle East</font></span></b></p>
<p style="TEXT-ALIGN:center" class="MsoNormal" align="center"><b><span style="FONT-FAMILY:'Times New Roman',serif"><font size="4">International Conference May 8-9, 2013</font></span></b></p>
<p style="TEXT-ALIGN:center" class="MsoNormal" align="center"><b><span style="FONT-FAMILY:'Times New Roman',serif"><font size="4">The Harry S. Truman Research Institute for the Advancement of Peace, The Hebrew University of Jerusalem</font></span></b></p>
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<p class="MsoNormal"><font size="4"><span style="FONT-FAMILY:'Times New Roman',serif">In the Middle East, as in other parts of the world,</span><span style="FONT-FAMILY:'Times New Roman',serif"> the Korean cultural industries have proved extremely efficient in introducing new images of Korea to new audiences. Known as the ‘Korean Wave’, TV dramas, Korean pop music, and Korean cinema has been successful not only commercially, but has also left viewers with an image of Korea as a home of a vibrant culture and artistic innovation. This impression has stimulated interest in Korea and its culture, resulting in a rise in tourism and in the establishment of new Korean studies programs in institutions of higher education. Korea has never been so popular and familiar in the Middle East as it is today. </span></font></p>
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<p class="MsoNormal"><font size="4"><span style="FONT-FAMILY:'Times New Roman',serif">The purpose of this conference is to examine the way Korean popular culture is being </span><span style="FONT-FAMILY:'Times New Roman',serif">appropriated and </span><span style="FONT-FAMILY:'Times New Roman',serif">received in the Middle East, and to examine the social and academic developments it inspires. The conference presentations will attempt to develop an integrative framework to analyze the dynamic relations between cultural industry, cultural consumption, and academic studies through </span><span style="FONT-FAMILY:'Times New Roman',serif">a focus on</span><span style="FONT-FAMILY:'Times New Roman',serif"> the experience of the Korean Wave in the Middle East. </span></font></p>
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<p class="MsoNormal"><font size="4"><span style="FONT-FAMILY:'Times New Roman',serif">In a broader sense, </span><span style="FONT-FAMILY:'Times New Roman',serif">looking at the Middle East allows us to examine how Korean culture is being received outside the geographically and culturally-proximate markets of Asia and outside the major economic markets of North America and Europe. </span><span style="FONT-FAMILY:'Times New Roman',serif">The success of the Korean cultural industries in a geographically distant and culturally remote Middle East may exemplify the resilience and ability of cultural industries to go beyond national and regional boundaries, and reach out to audiences of various nationalities and ethnicities.</span></font></p>
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<p class="MsoNormal"><span style="FONT-FAMILY:'Times New Roman',serif"><font size="4">The conference will focus on four major issues: (a) Harbingers, industries, agents, and fans involved in bringing the "Korean Wave" to the Middle East (b) Acceptance and integration of the Korean Wave within the local and other imported (American) popular cultures (c) Relations between Korean cultural presence and Korean academic studies (d) Perspectives, images, and stereotypes of Korea in the Middle East.</font></span></p>
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<p class="MsoNormal"><font size="4"><span style="FONT-FAMILY:'Times New Roman',serif">Proposals (both individual and panel proposals), including name, institutional affiliation, the title of the paper, and an abstract of 400 words (with relevant keywords listed), should be sent <b>by December 25<sup>th</sup>, 2012 </b>to <a href="mailto:KoreanWaveMiddleEast@gmail.com" target="_blank"><span style="COLOR:rgb(17,85,204)">KoreanWaveMiddleEast@gmail.com</span></a>. Successful applicants would be asked to send the complete paper of 5,000 words by April 10<sup>th</sup>, 2013. </span><span style="FONT-FAMILY:'Times New Roman',serif" lang="EN-GB">The organizers will make an effort to secure funding for accommodations to presenters from abroad.</span><span style="FONT-FAMILY:'Times New Roman',serif"></span></font></p>
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<p class="MsoNormal"><font size="4"><b><span style="FONT-FAMILY:'Times New Roman',serif">Sponsor</span></b><span style="FONT-FAMILY:'Times New Roman',serif">: </span><span style="FONT-FAMILY:'Times New Roman',serif">The Harry S. Truman Research Institute for the Advancement of Peace and The Louis Frieberg Center for East Asian Studies, The Hebrew University of Jerusalem.</span></font></p>
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<p class="MsoNormal"><font size="4"><span style="FONT-FAMILY:'Times New Roman',serif">For inquiries please contact: Dr. Nissim Otmazgin (</span><span style="FONT-FAMILY:'Times New Roman',serif"><a href="mailto:nissim.otmazgin@mail.huji.ac.il" target="_blank">nissim.otmazgin@mail.huji.ac.il</a></span><span style="FONT-FAMILY:'Times New Roman',serif">) or Mrs. Irina Lyan (</span><span style="FONT-FAMILY:'Times New Roman',serif"><a href="mailto:irina.lyan@mail.huji.ac.il" target="_blank">irina.lyan@mail.huji.ac.il</a></span></font><span style="FONT-FAMILY:'Times New Roman',serif"><font size="4">).</font><font size="+0"></font></span></p>
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