<div dir="ltr"><p class="MsoNoSpacing" dir="LTR" style="text-align:center"><span style="font-size:12.0pt;font-family:"Times New Roman","serif""> </span><span style="font-family:'Times New Roman',serif;font-size:12pt">Conference Announcement:</span><span style="font-family:'Times New Roman',serif;font-size:12pt"> </span></p>



<p class="MsoNoSpacing" dir="LTR" style="text-align:center"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">"The 'Miracle' Narrative of the Korean Cultural
Industries: Perspectives from the Middle East"</span></p>

<p class="MsoNoSpacing" dir="LTR" style="text-align:center"><span style="font-size:12.0pt;font-family:"Times New Roman","serif""> </span><span style="font-family:'Times New Roman',serif;font-size:12pt">May
7-9 2013, The Hebrew University of Jerusalem, The Harry S. Truman Research
Institute for the Advancement of Peace.</span><span style="font-family:'Times New Roman',serif;font-size:12pt"> </span></p>

<p class="MsoNormal" dir="LTR" style="text-align:justify"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">This
international conference will examine the way Korean popular culture is being </span><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">appropriated and </span><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">received in the
Middle East and analyze the social and academic developments it inspires. The
discussions will focus on four major themes: (a) Harbingers, industries, agents,
and fans involved in bringing the "Korean Wave" to the Middle East
(b) Acceptance and integration of the Korean Wave within local and other
imported (American) popular cultures (c) Relations between Korean cultural
presence and Korean academic studies, and (d) Perspectives, images, and
stereotypes of Korea in the Middle East.</span><span style="background-color:white;font-family:'Times New Roman',serif;font-size:12pt"> </span></p>

<p class="MsoNoSpacing" align="center" dir="LTR" style="text-align:center"><b><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">Conference Program</span></b></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">7
May 2013, Tuesday</span></p>

<p class="MsoNoSpacing" dir="LTR"><b><u><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">16:30-18:00 Keynote Speech</span></u></b><span style="font-family:'Times New Roman',serif;font-size:12pt"> </span></p>



<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">Nancy
Abelmann, University of Illinois at Urbana-Champaign </span></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">"Fragile
Cosmopolitanism: Hallyu in Korean Studies"</span></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:11.5pt;color:#222222;background:white"> </span></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";background:white">8 May 2013, Wednesday</span></p>

<p class="MsoNoSpacing" dir="LTR"><b><u><span style="font-size:12.0pt;font-family:"Times New Roman","serif";background:white">10:00-10:30 Opening Session</span></u></b></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">Menahem
Blondheim, The Hebrew University of Jerusalem,
Academic Director of the Truman Institute</span></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">Gil-Sung
Park, Korea University, Chairman of the World Association for Hallyu Studies
(WAHS)</span></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">Nissim
Otmazgin, The Hebrew University of Jerusalem<span style="color:#336666;background:white"> </span> </span></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif""> </span></p>

<p class="MsoNoSpacing" dir="LTR"><b><u><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">10:30-12:00 Panel I: Korea's
Relations and Images in the Middle East</span></u></b></p>

<p class="MsoNoSpacing" dir="LTR"><span lang="EN-AU" style="font-size:12.0pt;font-family:"Times New Roman","serif";background:white">Chair:
Yaakov Cohen, The Hebrew University of Jerusalem</span></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";background:white">Alon Levkowitz, Bar-Ilan
University and The Hebrew University
of Jerusalem, </span></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";background:white">"Korea's
Middle East Policy: Tilting between Soft and
Hard Power</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">"</span></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";background:white">Guy Podoler, University
 of Haifa, </span><span style="font-size:12.0pt;font-family:"Times New Roman","serif""></span></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">"Between
Sanjo and 'Cha Boom': Korean Culture in Israel in the 1960s and 1970s"</span></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";background:white">Nissim Otmazgin, The Hebrew
University of Jerusalem,</span></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";background:white">"Hallyu and the Re-making of Korea’s Image in the Middle East”</span></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif""> </span></p>

<p class="MsoNoSpacing" dir="LTR"><b><u><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">13:30-15:00 Panel II: The Globalization of Hallyu:
Industry and Policy</span></u></b></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">Chair:
Galia Press-Barnathan, The Hebrew University of Jerusalem</span></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">Ingyu
Oh and Gil-Sung Park, <span style="background:white">Korea</span><span style="background:white"> University<span style="color:#336666">, </span></span> </span></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">“The
Globalization of K-pop Industry”</span></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">Wonho
Jang, University
 of Seoul, </span></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">“Cultural
Hybrid and Hallyu”</span></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";background:white">Jooyeon Rhee, Wittenberg
 University,</span></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:#1f1f1f;background:white">"Locating Home: Assessing
Multiculturalism in South
  Korea Through<span class="apple-converted-space"> </span><i>Hallyu</i></span><span style="font-size:12.0pt;font-family:"Times New Roman","serif";background:white">"</span></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";background:white"> </span></p>

<p class="MsoNoSpacing" dir="LTR"><b><u><span style="font-size:12.0pt;font-family:"Times New Roman","serif";background:white">15:30-17:30 Panel III: </span></u></b><b><u><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">Hallyu in the Middle East</span></u></b></p>



<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";background:white">Chair: Michal Daliot-Bul, University of Haifa</span></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";background:white">Sueen Noh, Wheaton
 College, </span></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";background:white">"</span><span style="font-size:12pt;font-family:'Times New Roman',serif">Cross</span><span style="font-size:12pt;font-family:'Times New Roman',serif">ing the </span><span style="font-size:12pt;font-family:'Times New Roman',serif">21^st
Century </span><span style="font-size:12pt;font-family:'Times New Roman',serif">Silk Road </span><span style="font-size:12pt;font-family:'Times New Roman',serif">via Social Media: A Case Study of Korean Popular
Culture Fans in the Middle East</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">"</span></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";background:white">Shima Hemati, Frankfurt
 University,  </span></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";background:white">"Against All Odds: South
 Korea’s Nation Branding Campaign in Iran"</span></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";background:white">Limor Shifman and Sulafa Zidani, The Hebrew
University of Jerusalem,</span></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">"Middle Eastern Style: Re-makes of Gangnam
Style as Identity Practice"</span><span lang="HE" dir="RTL" style="font-size:12.0pt;font-family:"Times New Roman","serif""></span></p>

<p class="MsoNoSpacing" dir="LTR"><br></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";background:white">9 May 2013, Thursday</span></p>

<p class="MsoNoSpacing" dir="LTR"><b><u><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">09:00-11:00 Panel IV: Hallyu in Israel</span></u></b></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";background:white">Chair: Helena Grinshpun, The Hebrew
University of Jerusalem</span></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";background:white">Dafna Zur, Stanford
 University,</span></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";background:white">"Negotiating Culture: Hebrew Subtitles in Korean
Dramas"</span></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";background:white">Liora Sarfati, The Hebrew University
of Jerusalem and Tel Aviv University,</span></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";background:white">"</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">The
Benefits and Dangers of Using Popular Media to Teach Academic Classes on
Culture and History of Korea"</span></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";background:white">Irina Lyan, The Hebrew
University of Jerusalem,</span></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";background:white">"</span><span lang="EN-GB" style="font-size:12.0pt;font-family:"Times New Roman","serif"">From Holy Land
to 'Hallyu Land'
and Back: The Journey Following the Korean Wave in Israel"</span></p>

<p class="MsoNoSpacing" dir="LTR"><span lang="EN-GB" style="font-size:12.0pt;font-family:"Times New Roman","serif""> </span></p>

<p class="MsoNoSpacing" dir="LTR"><b><u><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">11:30-13:00 Panel V: Korean Cinema in the Middle East and Beyond</span></u></b></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">Chair:
Ronie Parciack, Tel
 Aviv University</span></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";background:white">Melis Behlil, Kadir Has University,</span></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";background:white">“</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">Mirroring
Miracles? A Comparative Analysis of Contemporary South Korean and Turkish Media
Industries<span style="background:white">”</span></span></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";background:white">Pablo Utin, Tel
 Aviv University,
</span></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";background:white">“</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">The
Humanistic Turn: A Comparison between Israel's
and South Korea's
Cinemas of Conflict”</span></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">Christine
Yoo, Filmmaker, </span></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">“Hollywood and Hallyuwood:
A Case Study of Film Production Systems” (TBC)</span></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif""> </span></p>

<p class="MsoNoSpacing" dir="LTR"><b><u><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">14:30-16:00 Concluding Panel</span></u></b></p><p class="MsoNoSpacing" dir="LTR"><b><u><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><br>

</span></u></b></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-family:'Times New Roman',serif;font-size:12pt">For
further information and registration please contact Mrs. Ira Lyan at</span></p>

<p class="MsoNormal" dir="LTR" style="text-align:justify"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";background:white"><a href="mailto:koreanwavemiddleeast@gmail.com">koreanwavemiddleeast@gmail.com</a></span></p>



<p class="MsoNormal" dir="LTR" style="text-align:justify"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";background:white"> </span></p>

<p class="MsoNoSpacing" dir="LTR"><span style="font-size:12.0pt;font-family:"Times New Roman","serif""> </span><span style="font-size:12pt;line-height:115%"> </span></p><div><br></div>-- <br><div dir="ltr">

<div><br style="color:rgb(102,102,102);background-color:rgb(255,255,255)"><span style="color:rgb(102,102,102);background-color:rgb(255,255,255)">PhD Candidate</span><br style="color:rgb(102,102,102);background-color:rgb(255,255,255)">

<span style="color:rgb(102,102,102);background-color:rgb(255,255,255)">Dept. of Sociology and Anthropology</span><br style="color:rgb(102,102,102);background-color:rgb(255,255,255)"><span style="color:rgb(102,102,102);background-color:rgb(255,255,255)">The Hebrew University of Jerusalem</span><br style="color:rgb(102,102,102);background-color:rgb(255,255,255)">

<span style="color:rgb(102,102,102);background-color:rgb(255,255,255)">Tel.: 054-2378-003</span><br style="color:rgb(102,102,102);background-color:rgb(255,255,255)"><span style="color:rgb(102,102,102);background-color:rgb(255,255,255)">E-mail: </span><a href="mailto:irina.lyan@mail.huji.ac.il" style="color:rgb(17,85,204);background-color:rgb(255,255,255)" target="_blank">irina.lyan@mail.huji.ac.il</a></div>

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