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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link=blue vlink=purple><div class=WordSection1><p class=MsoNormal align=center style='text-align:center'><b><span style='font-size:16.0pt;font-family:"Times New Roman","serif"'>The Center for Korean Studies<o:p></o:p></span></b></p><p class=MsoNormal align=center style='text-align:center'><b><span style='font-size:16.0pt;font-family:"Times New Roman","serif"'>University of California, Berkeley<o:p></o:p></span></b></p><p class=MsoNormal align=center style='text-align:center'><b><span style='font-size:16.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></b></p><p class=MsoNormal align=center style='text-align:center'><i><span style='font-size:16.0pt;font-family:"Times New Roman","serif"'>Cordially invites you to the following colloquia in April<o:p></o:p></span></i></p><p class=MsoNormal><span style='font-size:9.5pt;font-family:"Verdana","sans-serif";color:#4D5963'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:9.5pt;font-family:"Verdana","sans-serif";color:#4D5963'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:9.5pt;font-family:"Verdana","sans-serif";color:#4D5963'><o:p> </o:p></span></p><p class=MsoNormal><b><span style='font-size:16.0pt;font-family:"Times New Roman","serif"'>Women for Women: Gender Bias in the 2012 Presidential Election of Korea<o:p></o:p></span></b></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"'>Colloquium: Center for Korean Studies | <b>April 2 | 4 p.m.</b> | <span style='color:#4D5963'><a href="http://www.berkeley.edu/map/3dmap/3dmap.shtml?b2223"><span style='color:#03959C;text-decoration:none'>Institute of East Asian Studies (2223 Fulton, 6th Floor)</span></a><o:p></o:p></span></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif";color:#4D5963'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"'>Speaker/Performer: <b>Jiyoon Kim</b>, Asan Institute for Policy Studies<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"'>Sponsor: <span style='color:#4D5963'><a href="http://ieas.berkeley.edu/cks/index.html"><span style='color:#03959C;text-decoration:none'>Center for Korean Studies (CKS)</span></a><o:p></o:p></span></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif";color:#4D5963'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"'>The 18th presidential election of Korea in 2012 engendered numerous subjects to be discussed for electoral scholars. In particular, an incredible amount of attention was paid to the fact that a female president was elected in one of the world’s most traditional and conservative societies. Some political pundits and scholars noted the disproportionately high support for Park among female voters, through which they attempted to explain Park’s decisive victory. <br><br>This talk examines the source of the female voters’ support for President Park Geun-hye in the 2012 presidential election. Conventionally, Korean female voters are known to be more conservative than their male counterparts. However, it is not yet clear whether the female support for Park stems from the “gender affinity effect” or a pre-existing gender gap. Using the Asan Institute’s Electoral Studies of 2012, this talk will explore which effect prevailed and contributed more heavily to Park’s electoral victory.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"'>Event Contact: <span style='color:#4D5963'><a href="mailto:cks@berkeley.edu"><span style='color:#03959C;text-decoration:none'>cks@berkeley.edu</span></a>, </span>510-642-5674<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"'>________________________________________________________________________<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></p><p class=MsoNormal><b><span style='font-size:16.0pt;font-family:"Times New Roman","serif"'>China's Ancient History Expansionism and Korea's Response<o:p></o:p></span></b></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"'>Colloquium: Center for Chinese Studies: Center for Korean Studies: Institute of East Asian Studies | <b>April 9 | 12 p.m.</b> | <span style='color:#4D5963'><a href="http://www.berkeley.edu/map/3dmap/3dmap.shtml?b2223"><span style='color:#03959C;text-decoration:none'>Institute of East Asian Studies (2223 Fulton, 6th Floor)</span></a><o:p></o:p></span></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif";color:#4D5963'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"'>Speaker<span style='color:#4D5963'>: <a href="http://politicaleng.inha.ac.kr/organ/member_detail.aspx?EncryptedID=1nCBBIM0ZvcgTre47zmjfA%3d%3d"><b><span style='color:#03959C;text-decoration:none'>Chang-hee Nam</span></b></a>, </span>Professor of Political Science, Inha University<span style='color:#4D5963'><o:p></o:p></span></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"'>Sponsor<span style='color:#4D5963'>: <a href="http://ieas.berkeley.edu/cks/"><span style='color:#03959C;text-decoration:none'>Center for Korean Studies (CKS)</span></a><o:p></o:p></span></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif";color:#4D5963'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"'>This talk will cover Beijing's newly raised claim that the ancient Korean kingdoms, Koguryo and Palhae, belonged to China. This history expansionism by China aims at generating an excuse for the country to occupy the northern part of North Korea in the event of an internal crisis in Pyongyang. Another reason is to amplify nationalistic pride by annexing dazzling jade civilizations outside the Great Wall border area in an effort to divert mounting public frustration over economic disparity and corruption in the country.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"'>Event Contact: <span style='color:#4D5963'><a href="mailto:cks@berkeley.edu"><span style='color:#03959C;text-decoration:none'>cks@berkeley.edu</span></a>, </span>510-642-5674<span style='color:#4D5963'><o:p></o:p></span></span></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>__________________________________________________________________________________________<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><b><span style='font-size:16.0pt;font-family:"Times New Roman","serif"'>Advertising Censorship in the Times of Freedom: Producing "Smart" Consumers in South Korea<o:p></o:p></span></b></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"'>Colloquium: Center for Korean Studies | <b>April 12 | 4 p.m.</b> | <span style='color:#4D5963'><a href="http://www.berkeley.edu/map/3dmap/3dmap.shtml?b2223"><span style='color:#03959C;text-decoration:none'>Institute of East Asian Studies (2223 Fulton, 6th Floor)</span></a><o:p></o:p></span></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif";color:#4D5963'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"'>Speaker: <span style='color:#4D5963'><a href="http://eas.as.nyu.edu/object/olgafedorenko.html"><b><span style='color:#03959C;text-decoration:none'>Olga Fedorenko</span></b></a>, </span>Assistant Professor of East Asian Studies, New York University<span style='color:#4D5963'><o:p></o:p></span></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"'>Sponsor: <span style='color:#4D5963'><a href="http://ieas.berkeley.edu/cks/"><span style='color:#03959C;text-decoration:none'>Center for Korean Studies (CKS)</span></a><o:p></o:p></span></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif";color:#4D5963'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"'>This talk is about the dilemmas and effects of advertising censorship in South Korea of the 2000s. Historically, South Korean advertising has been subject to rigorous scrutiny, with various semi-government and non-government agencies concerning themselves with before- and after-the-fact advertising review. As liberal ideologies proliferated in South Korea, advertising censors--the staff of various review boards and public representatives called upon to rule on unprecedented cases--found themselves in the uncomfortable position of administering unfreedom in a time when freedom was a paramount value. I draw on participant observation at a semi-government media censorship board and interviews with advertising censors to explore how they navigated the contradictory demands: to protect the unwary public by limiting advertisers' freedom, on the one hand, and, on the other, to cultivate themselves as liberal, open-minded individuals committed to governing others through freedom. Overall, I suggest that advertising censorship, though ostensibly limiting advertising discourses and curbing advertising abuses, in the end produced “smart” consumers, to use the censors' parlance normative advertising consumers who, while open to be stirred by advertisements, did not expect an actual realization of advertising promises--thus granting the advertising industry a license to exaggerate and exploit emotions to ever greater degrees. Relating this argument to the South Korean realities of the 2000s, I suggest that “smart” advertising consumers are none other than the cynical subjects of late liberalism, whose hegemony has consolidated in South Korea since the democratization of the late 1980s, and especially after the 1997 Asian Debt Crisis. <br><br>Bio: Olga Fedorenko is Assistant Professor/Faculty Fellow at the Department of East Asian Studies at New York University. She received her PhD from the East Asian Studies Department at the University of Toronto in November 2012. Her dissertation, entitled “Tending to the ‘Flower of Capitalism:’ Consuming, Producing and Censoring Advertising in South Korea of the 00’s,” takes an anthropological approach to advertising-related practices in contemporary South Korea.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"'>Event Contact: <span style='color:#4D5963'><a href="mailto:cks@berkeley.edu"><span style='color:#03959C;text-decoration:none'>cks@berkeley.edu</span></a>, </span>510-642-5674<span style='color:#4D5963'><o:p></o:p></span></span></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>____________________________________________________________________________________________<o:p></o:p></p><p class=MsoNormal><b><span style='font-size:16.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></b></p><p class=MsoNormal><b><span style='font-size:16.0pt;font-family:"Times New Roman","serif"'>Picturing Innocence: Locating the Child in Korea, 1920-1934<o:p></o:p></span></b></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"'>Colloquium: Center for Korean Studies | <b>April 16 | 4 p.m.</b> | <span style='color:#4D5963'><a href="http://www.berkeley.edu/map/3dmap/3dmap.shtml?b2223"><span style='color:#03959C;text-decoration:none'>Institute of East Asian Studies (2223 Fulton, 6th Floor)</span></a><o:p></o:p></span></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif";color:#4D5963'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"'>Speaker: <span style='color:#4D5963'><a href="http://www.stanford.edu/dept/asianlang/cgi-bin/people/bios/Zur_dafna.php"><b><span style='color:#03959C;text-decoration:none'>Dafna Zur</span></b></a>, </span>Assistant Professor, East Asian Languages and Cultures, Stanford University<span style='color:#4D5963'><o:p></o:p></span></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"'>Sponsor: <span style='color:#4D5963'><a href="http://ieas.berkeley.edu/cks/"><span style='color:#03959C;text-decoration:none'>Center for Korean Studies (CKS)</span></a><o:p></o:p></span></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif";color:#4D5963'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"'>Event Contact: <span style='color:#4D5963'><a href="mailto:cks@berkeley.edu"><span style='color:#03959C;text-decoration:none'>cks@berkeley.edu</span></a>, </span>510-642-5674<span style='color:#4D5963'><o:p></o:p></span></span></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>___________________________________________________________________________________________<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><b><span style='font-size:14.0pt;font-family:"Times New Roman","serif"'>South Korea’s Latte Paradox: Inventing the Barista as a Service Professional<o:p></o:p></span></b></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"'>Colloquium: Center for Korean Studies | <b>April 18 | 4 p.m.</b> | <span style='color:#4D5963'><a href="http://www.berkeley.edu/map/3dmap/3dmap.shtml?b2223"><span style='color:#03959C;text-decoration:none'>Institute of East Asian Studies (2223 Fulton, 6th Floor)</span></a><o:p></o:p></span></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif";color:#4D5963'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"'>Speaker: <span style='color:#4D5963'><a href="http://ieas.berkeley.edu/faculty/song.html"><b><span style='color:#03959C;text-decoration:none'>Jee-Eun Song</span></b></a>, </span>Korea Foundation Postdoctoral Scholar, <span style='color:#4D5963'><a href="http://ieas.berkeley.edu/cks/"><span style='color:#03959C;text-decoration:none'>Center for Korean Studies, UC Berkeley</span></a><o:p></o:p></span></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"'>Sponsor: <span style='color:#4D5963'><a href="http://ieas.berkeley.edu/cks/"><span style='color:#03959C;text-decoration:none'>Center for Korean Studies (CKS)</span></a><o:p></o:p></span></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif";color:#4D5963'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"'>The barista profession gained its popularity in South Korea with the entrance of transnational coffee companies like Starbucks Coffee in 1999. Since then, the barista line of work has gained a particular meaning in South Korea as a highly trained and specialized profession. Based on ethnographic research and interviews with Starbucks baristas in Seoul in 2006, this talk addresses how South Koreans buy into the myth of Starbucks. I ask, how do baristas come to understand their work as something other than low paid flexible work? I explore the paradox of work in the consumer-oriented production-end of the service industry in neoliberal global economy when that work involves “coffee art.” I position the work of baristas in the larger context of economic restructuring post Asian financial crisis (1997-1999) in order to problematize the neoliberal logic of capitalism that foregrounds self-reliant discourses of the individual and the self, as opposed to ideas of social resources or welfare. The desire to self-manage and promote the self, as is the case with the baristas, is part of the larger phenomenon of the neoliberal economic reform led by the state in the post-economic crisis. This talk complicates our understandings of global products, and how neoliberal policies become implemented in everyday cultural practices.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"'>Event Contact: <span style='color:#4D5963'><a href="mailto:cks@berkeley.edu"><span style='color:#03959C;text-decoration:none'>cks@berkeley.edu</span></a>, </span>510-642-5674<span style='color:#4D5963'><o:p></o:p></span></span></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>___________________________________________________________________________________________<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><b><span style='font-size:16.0pt;font-family:"Times New Roman","serif"'>Collecting and Theorizing Korea in Late 19th Century American Anthropology</span></b><span style='font-size:16.0pt;font-family:"Times New Roman","serif"'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"'>Colloquium: Center for Korean Studies | <b>April 24 | 4 p.m.</b> | <span style='color:#4D5963'><a href="http://www.berkeley.edu/map/3dmap/3dmap.shtml?b2223"><span style='color:#03959C;text-decoration:none'>Institute of East Asian Studies (2223 Fulton, 6th Floor)</span></a><o:p></o:p></span></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif";color:#4D5963'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"'>Speaker: <span style='color:#4D5963'><a href="http://www.utexas.edu/cola/centers/eastasia/faculty/rmo89"><b><span style='color:#03959C;text-decoration:none'>Robert Oppenheim</span></b></a>, </span>Associate Professor, East Asian Studies, University of Texas, Austin<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"'>Sponsor: <span style='color:#4D5963'><a href="http://ieas.berkeley.edu/cks/"><span style='color:#03959C;text-decoration:none'>Center for Korean Studies (CKS)</span></a><o:p></o:p></span></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif";color:#4D5963'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"'>Korea as a research focus is commonly considered peripheral to the development of the American discipline of anthropology in late 19th century. In some quantitative sense, this is undoubtedly the case—far more research effort, indeed the preponderance of (proto-) anthropological work in the United States before 1900, was directed at Native American populations. Nonetheless, both this presentation and the larger project of which it is a part (on American anthropology of Korea before 1945) argue for Korea’s significance to the formation of the discipline and as a vantage point through which important institutional and theoretical dynamics of anthropology in this period are revealed. These dynamics include, for example, the entanglement of anthropology with multiple modalities of political expansion, the interplay of forces and paradigms in the creation of museum and exhibition displays, and the role of area within universalist evolutionary theory.<br><br>In more concrete terms, the story of this presentation starts with the ethnological collection of Korean materials for American museums, which can be dated to roughly a half an hour after the signature of the first 1882 treaty between Chosôn and the United States. It passes through the first Korean exhibit at the United States National Museum (of the Smithsonian Institution) in 1889, and then to the relation of Korean participation in the 1893 World’s Columbian Exposition to various anthropological transactions that also took place there. Its culmination is the first “Korea book” in American anthropology, Stewart Culin’s Korean Games of 1895—a book that centered and marginalized Korea (and East Asia) within the U.S. discipline in the very same stroke.<br><br>Bio: Robert Oppenheim received his PhD in anthropology from the University of Chicago in 2003, and is currently Associate Professor in the Department of Asian Studies and Director of the Center for East Asian Studies at the University of Texas at Austin. His first book, Kyôngju Things (University of Michigan Press, 2008), considered technical politics, the practices of heritage, and place-making in the South Korean historic city. Articles related to his present book project on American anthropology and Korea, 1882-1945, have appeared or are forthcoming in the Journal of Asian Studies, American Anthropologist, positions, Anthropology & Humanism, and Histories of Anthropology Annual.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Times New Roman","serif"'>Event Contact: <span style='color:#4D5963'><a href="mailto:cks@berkeley.edu"><span style='color:#03959C;text-decoration:none'>cks@berkeley.edu</span></a>, </span>510-642-5674<span style='color:#4D5963'><o:p></o:p></span></span></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'>For updates on upcoming events, please visit:<span style='color:#1F497D'><o:p></o:p></span></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'>CKS Website: </span><a href="http://ieas.berkeley.edu/cks/"><span style='font-size:12.0pt;font-family:"Times New Roman","serif";color:blue'>http://ieas.berkeley.edu/cks/</span></a><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'> or follow us on </span><a href="http://www.facebook.com/pages/UC-Berkeley-Center-for-Korean-Studies/136279193071270"><span style='font-size:12.0pt;font-family:"Times New Roman","serif";color:windowtext;text-decoration:none'><img border=0 width=27 height=27 id="Picture_x0020_13" src="cid:image001.png@01CE2944.D073AD80" alt="cid:image013.png@01CD9CBD.DAB6FDB0"></span></a><span style='font-size:12.0pt;font-family:"Times New Roman","serif";color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'>If you wish to be removed or would like to update your information in our mailing system, please do so by visiting the following </span><a href="http://ieas.berkeley.edu/cks/mailing.html"><span style='font-size:12.0pt;font-family:"Times New Roman","serif";color:blue'>link</span></a><span style='font-size:12.0pt;font-family:"Times New Roman","serif"'>.<o:p></o:p></span></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><o:p> </o:p></p></div></body></html>