<div dir="ltr"><div dir="ltr"><div><p class="" style="text-align:center;direction:ltr"><b><font face="arial, helvetica, sans-serif">Cultural Geography of the Hallyu:<a name="TOC-Mapping-the-World-through-Korean-Pop"></a> Mapping the World through
Korean Popular Culture </font></b></p><p class="" style="text-align:center;direction:ltr"><font face="arial, helvetica, sans-serif"><b>The Hebrew University of Jerusalem, May 13-15, 2014</b></font></p>
<p class="MsoNormal" style="text-align:center;direction:ltr"><font face="arial, helvetica, sans-serif"> <u style="text-align:center">May 13,
Tuesday</u></font></p>
<h2 align="center" style="text-align:center;direction:ltr"><font face="arial, helvetica, sans-serif">Opening, Beit Maiersdorf, Room 502</font></h2>
<p class="" style="direction:ltr"><b><font face="arial, helvetica, sans-serif">17:00-17:15
Greetings</font></b></p>
<p class="" style="direction:ltr"><font face="arial, helvetica, sans-serif"><b>Chair</b>: Gidi
Shelach, The Head of Asian Studies Department, The Hebrew University of
Jerusalem </font></p>
<p class="" style="direction:ltr"><font face="arial, helvetica, sans-serif"> H.E.
Kim Il-Soo, The Ambassador of the Republic of Korea</font></p>
<p class="" style="direction:ltr"><font face="arial, helvetica, sans-serif"> Reuven
Amitai, The Dean of Humanities Faculty, The Hebrew University of Jerusalem</font></p>
<p class="" style="direction:ltr"><font face="arial, helvetica, sans-serif"> <b>17:15-18:30
Keynote Speech</b></font></p>
<p class="" style="direction:ltr"><font face="arial, helvetica, sans-serif">Hyangjin Lee, Rikkyo University, “The Korean Wave: Culture of Resistance for Global Minorities”</font></p>
<h1 align="center" style="text-align:center"><font face="arial, helvetica, sans-serif"><u>May 14, Wednesday</u><u></u></font></h1>
<h2 align="center" style="text-align:center;direction:ltr"><font face="arial, helvetica, sans-serif">Conference Opening, The Truman Institute, Abba Eban Hall</font></h2>
<p class="" style="direction:ltr"><b><font face="arial, helvetica, sans-serif">9:30-10:00
Gathering and Registration</font></b></p>
<p class="" style="direction:ltr"><b><font face="arial, helvetica, sans-serif">10:00-10:30
Opening Session</font></b></p>
<p class="" style="direction:ltr"><font face="arial, helvetica, sans-serif">Chair:
Jooyeon Rhee, The Hebrew University of Jerusalem</font></p>
<p class="" style="direction:ltr"><font face="arial, helvetica, sans-serif"> Menahem
Blondheim, Academic Director of the Truman Research Institute, The Hebrew
University of Jerusalem </font></p>
<h2 align="center" style="text-align:center;direction:ltr"><font face="arial, helvetica, sans-serif">10:30-12:00 Panel I: Remapping Hallyu in Local and Global Contexts</font></h2>
<p class="" style="direction:ltr"><font face="arial, helvetica, sans-serif"><b>Chair</b>: <span style="color:black">Galia Press-Barnathan, The Hebrew
University of Jerusalem </span></font></p>
<p class="" style="direction:ltr"><font face="arial, helvetica, sans-serif"> <span style="color:black">Hye-Kyung Lee, King’s College London, “</span>The Korean Wave and Cultural Policy in Korea”</font></p>
<p class="MsoNormal" style="direction:ltr"><font face="arial, helvetica, sans-serif">Alon Levkowitz, Bar Ilan and The Hebrew University of Jerusalem, “<span style="background-repeat:initial initial">Can Hallyu Heal the World? </span>South
Korean Popular Culture as Confidence Building Measure (CBM)”<span style="background-repeat:initial initial"></span></font></p>
<p class="" style="direction:ltr"><font face="arial, helvetica, sans-serif"> Nissim
Otmazgin, The Hebrew University of Jerusalem, "A New Cultural Geography in East and Southeast Asia:
Imagining a 'Region' through Popular Culture" </font></p>
<p class="MsoNormal" align="center" style="text-align:center;direction:ltr"><b><font face="arial, helvetica, sans-serif">12:00-13:00 Lunch Break</font></b></p>
<p class="MsoNormal" align="center" style="text-align:center;direction:ltr"><b><font face="arial, helvetica, sans-serif"> </font></b></p>
<p class="" align="center" style="text-align:center;direction:ltr"><b><span style="color:rgb(79,129,189)"><font face="arial, helvetica, sans-serif">13:30-15:00 Panel II: Mapping Intimacy through Hallyu</font></span></b></p>
<p class="" style="direction:ltr"><font face="arial, helvetica, sans-serif">Chair:
Helena Grinshpun, <span style="color:black">The Hebrew
University of Jerusalem </span></font></p>
<p class="" style="direction:ltr"><font face="arial, helvetica, sans-serif"> Chikako
Nagayama, McMaster University, “Women's Entitlement to Desire? Japanese
Feminists as Korean Wave Fans”</font></p>
<p class="" style="direction:ltr"><font face="arial, helvetica, sans-serif"> Jung-Whan Marc de Jong, State University of New York/ F.I.T., “K-pop
Boy Bands, <em>Yaoi, </em>and
Fandom: ‘Fanservice’ and ‘Kinship’ as Global Digital Popular Culture Products”</font></p>
<p class="" style="direction:ltr"><font face="arial, helvetica, sans-serif">Carmiele
Wilkerson, Wittenberg University, “Romancing Latin America: The Growing
Popularity of Korean Culture in Spanish-Speaking Countries” </font></p>
<p class="MsoNormal" align="center" style="text-align:center;direction:ltr"><font face="arial, helvetica, sans-serif"><b>15:00-15:30 Break</b><b> </b></font></p>
<h2 align="center" style="text-align:center;direction:ltr"><font face="arial, helvetica, sans-serif">15:30-16.30 Panel III: Cinematic Imagination of Korea and
Koreanness</font></h2>
<p class="" style="direction:ltr"><font face="arial, helvetica, sans-serif">Chair:
Tal Shenhav, The Hebrew University of Jerusalem</font></p>
<p class="" style="direction:ltr"><font face="arial, helvetica, sans-serif"> Jooyeon
Rhee, The Hebrew University of Jerusalem, “Political Film or Film Politics? The
Cinematic Geography of Politics in Contemporary Korea”</font></p>
<p class="" style="direction:ltr"><font face="arial, helvetica, sans-serif"> Pablo
Utin, Tel Aviv University, “The Exchange: How Israeli Filmmakers Re-imagine
‘Koreaness’" </font></p>
<p class="MsoNormal" align="center" style="text-align:center;direction:ltr"><font face="arial, helvetica, sans-serif"><b>16:30-17:00 Break</b> </font></p>
<p class="" align="center" style="text-align:center;direction:ltr"><b><span style="color:rgb(79,129,189)"><font face="arial, helvetica, sans-serif">17:00-18:30 Special Lecture</font></span></b></p>
<p class="" style="direction:ltr"><font face="arial, helvetica, sans-serif"><span style="color:black">Chair: Pei-Ying Lin</span>, <span style="color:black">The Hebrew University of Jerusalem</span><b><span style="color:black"></span></b></font></p>
<p class="" style="direction:ltr"><font face="arial, helvetica, sans-serif"><span style="color:black"> </span><span style="color:black">Janice Kim, </span>York
University,<span style="color:black"> </span>"<span lang="EN-CA">The War and Popular Culture and Contemporary Korea</span>" </font></p>
<h1 align="center" style="text-align:center"><font face="arial, helvetica, sans-serif"><u style="font-size:small;font-weight:normal">May 15, Thursday</u><br></font></h1>
<h2 align="center" style="text-align:center;direction:ltr"><font face="arial, helvetica, sans-serif">9:30-10:30 Panel IV: Global Perceptions of Korea through Hallyu </font></h2>
<p class="" style="direction:ltr"><font face="arial, helvetica, sans-serif"><b>Chair</b>: Shalmit
Bejarano, The Hebrew University of Jerusalem</font></p>
<p class="" style="direction:ltr"><font face="arial, helvetica, sans-serif"> Millie Creighton,
University of British Columbia, “Korea-Japan Relations through
the Hallyu Looking Glass”</font></p>
<p class="" style="direction:ltr"><font face="arial, helvetica, sans-serif"> Valentina
Marinescu, University of Bucharest, “Searching the Sameness and Otherness
through Hallyu in Balkans and Central Europe” </font></p>
<p class="" align="center" style="text-align:center;direction:ltr"><font face="arial, helvetica, sans-serif"><b>10:30-11:00 Break</b><b> </b></font></p>
<h2 align="center" style="text-align:center;direction:ltr"><font face="arial, helvetica, sans-serif">11:00-12:30 Panel V: Mapping K-pop Audiences</font></h2>
<p class="" style="direction:ltr"><font face="arial, helvetica, sans-serif">Chair:
Limor Shifman, The Hebrew University of Jerusalem</font></p>
<p class="" style="direction:ltr"><font face="arial, helvetica, sans-serif"> Keith
Howard, SOAS, University of London, “Why Don’t K-pop Fans Like ‘Gangnam
Style’?”</font></p>
<p class="" style="direction:ltr"><font face="arial, helvetica, sans-serif"> Haekyung
Um, University of Liverpool, “Imagining Korea and the World through Kpop: A
Study of UK Fandom”</font></p>
<p class="" style="direction:ltr"><font face="arial, helvetica, sans-serif"> Sang-Yeon
Loise Sung, University of Vienna,
“Negotiating Power Dynamics of K-pop Participatory Culture in Austria” </font></p>
<p class="MsoNormal" align="center" style="text-align:center;direction:ltr"><font face="arial, helvetica, sans-serif"><b>12:30-13:30 Lunch Break</b><b> </b></font></p>
<h2 align="center" style="text-align:center;direction:ltr"><font face="arial, helvetica, sans-serif">14:00-15:30 Panel VI: The Location of Self and Otherness</font></h2>
<p class="" style="direction:ltr"><font face="arial, helvetica, sans-serif">Chair:
Orna Naftali, The Hebrew University of Jerusalem </font></p>
<p class="" style="direction:ltr"><font face="arial, helvetica, sans-serif"> Mary
J. Ainslie, University of Nottingham, “Imagining East Asia in Southeast Asia: A
case study of the Reception of Korean TV Dramas amongst Thai viewers”</font></p>
<p class="" style="direction:ltr"><font face="arial, helvetica, sans-serif"> Yi-Hsuan Lai,
King's College of London, “Border-crossing Korean Stars in the 21st Century Media
Indu<a name="_GoBack"></a>stries in East Asia”</font></p>
<p class="" style="direction:ltr"><font face="arial, helvetica, sans-serif"> Irina Lyan,
The Hebrew University of Jerusalem, “Imagining ‘Korea’ by Israeli Fans of
Hallyu”<b style="text-align:center"> </b></font></p>
<p class="MsoNormal" align="center" style="text-align:center;direction:ltr"><b><font face="arial, helvetica, sans-serif">15:30-16:00 Break</font></b></p>
<h2 align="center" style="text-align:center;direction:ltr"><font face="arial, helvetica, sans-serif">16:00-17:30 Concluding Panel<br></font></h2>
<p class="" style="direction:ltr"><font face="arial, helvetica, sans-serif">Chair:
Nissim Otmazgin, The Hebrew University of Jerusalem</font></p>
<p class="" style="direction:ltr"><font face="arial, helvetica, sans-serif"> Hyangjin Lee, Rikkyo University</font></p>
<p class="MsoNormal" align="center" style="text-align:center;direction:ltr"><b><font face="arial, helvetica, sans-serif"> </font></b></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;direction:ltr"><b><font face="arial, helvetica, sans-serif">This
conference is made possible thanks<span dir="RTL"></span><span dir="RTL"></span><span lang="HE" dir="RTL"><span dir="RTL"></span><span dir="RTL"></span> </span>to the
generous support of the Hebrew University of Jerusalem, the Embassy of Korea in
Israel, The Frieberg Center for East Asians Studies, The World Association of
Hallyu Studies and the Truman Research Institute for the Advancement of Peace.<span lang="HE" dir="RTL"></span></font></b></p>
<p class="MsoNormal" dir="RTL"><span dir="LTR"><font face="arial, helvetica, sans-serif"> </font></span></p>
<p class="MsoNormal" style="direction:ltr"><font face="arial, helvetica, sans-serif"><b>For details: </b><a href="http://www.korean-studies.org.il/conference" target="_blank">http://www.korean-studies.org.il/conference</a><font size="3"></font></font></p>
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