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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Your contact may also be interested in this Special Edition in Asian Studies Review: ¡°Chasing Beauty: Cosmetic Surgery and Skin Lightening in Asia¡± (eds Nathan
Porath and David Henley)<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><a href="https://www.tandfonline.com/toc/casr20/45/2?nav=tocList">https://www.tandfonline.com/toc/casr20/45/2?nav=tocList</a>
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">As with all beauty-related research, contextuality is important and even within same country the cosmetic aesthetic practices of one group may differ significantly
from each other depending on age, gender, SES etc. <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Best regards,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Jo<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal" style="background:white;vertical-align:baseline"><b><span style="font-size:13.5pt;font-family:"Century Gothic",sans-serif;color:black">Associate Professor Jo Elfving-Hwang, PhD SFHEA<o:p></o:p></span></b></p>
<p class="MsoNormal" style="background:white;vertical-align:baseline"><span style="font-size:10.5pt;font-family:"Century Gothic",sans-serif;color:black">Director, Korea Research Centre<o:p></o:p></span></p>
<p class="MsoNormal" style="background:white;vertical-align:baseline"><span style="font-size:10.5pt;font-family:"Century Gothic",sans-serif;color:#686868;border:none windowtext 1.0pt;padding:0cm">School of Social Sciences/Asian Studies • </span><span style="font-size:10.5pt;font-family:"Century Gothic",sans-serif;color:#686868"> <span style="border:none windowtext 1.0pt;padding:0cm">M257, 35
Stirling Hwy</span><o:p></o:p></span></p>
<p class="MsoNormal" style="background:white;vertical-align:baseline"><span style="font-size:10.5pt;font-family:"Century Gothic",sans-serif;color:#686868;border:none windowtext 1.0pt;padding:0cm">+61864883522 • </span><span style="font-size:10.5pt;font-family:"Century Gothic",sans-serif;color:#686868"> </span><span style="font-size:10.5pt;font-family:"Century Gothic",sans-serif;color:#7F7F7F;border:none windowtext 1.0pt;padding:0cm"><a href="mailto:joanna.elfving-hwang@uwa.edu.au"><span style="color:#7F7F7F;text-decoration:none">joanna.elfving-hwang@uwa.edu.au</span></a></span><span style="font-size:10.5pt;font-family:"Century Gothic",sans-serif;color:#686868;border:none windowtext 1.0pt;padding:0cm">
• <a href="https://www.uwa.edu.au/able/research/Korea-Research-Centre-of-Western-Australia">
<span style="color:#0563C1">https://www.uwa.edu.au/able/research/Korea-Research-Centre-of-Western-Australia</span></a>
</span><span style="font-size:10.5pt;font-family:"Century Gothic",sans-serif;color:#686868"><o:p></o:p></span></p>
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<p class="MsoNormal" style="background:white;vertical-align:baseline"><span style="font-size:9.5pt;font-family:"Century Gothic",sans-serif;color:#666666">CRICOS Code: 00126G<o:p></o:p></span></p>
<p class="MsoNormal" style="background:white;vertical-align:baseline"><span style="font-size:9.5pt;font-family:"Century Gothic",sans-serif;color:#666666"><o:p> </o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:11.0pt;font-family:"Century Gothic",sans-serif;color:#1F497D">Vice President, Korean Studies Association of Australasia</span><span style="font-size:11.0pt;font-family:"Century Gothic",sans-serif;color:#4C4C4E">
(</span><span style="font-size:11.0pt;font-family:"Century Gothic",sans-serif;color:#1F497D"><a href="https://koreanstudiesaa.wordpress.com/"><span style="color:#0563C1">https://koreanstudiesaa.wordpress.com/</span></a>)<o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:11.0pt;font-family:"Century Gothic",sans-serif;color:#1F497D">Board Member, Australia Korea Business Council of Western Australia (<a href="https://www.akbcwa.org/"><span style="color:#0563C1">https://www.akbcwa.org/</span></a>)<o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:11.0pt;font-family:"Century Gothic",sans-serif;color:#1F497D">Academic Workloads Advisory Committee, NTEU Representive</span><span style="font-size:11.0pt;font-family:"Century Gothic",sans-serif;color:#4C4C4E"><o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:11.0pt;font-family:"Arial",sans-serif;color:#4C4C4E"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt;font-family:"Century Gothic",sans-serif;color:#1F497D">New publications:</span></b><span style="font-size:9.0pt;font-family:"Century Gothic",sans-serif;color:#1F497D">
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Century Gothic",sans-serif;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Century Gothic",sans-serif;color:#666666;background:white">Elfving-Hwang, J.</span><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"> (2021). The Body, Cosmetic Surgery
and the Discourse of Westernization of Korean Bodies. In M. Craig (Ed.), </span><i><span style="font-size:11.0pt;font-family:"Century Gothic",sans-serif;color:#1F497D">The Routledge Companion to Politics of Beauty </span></i><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">(1
ed.). Routledge. <a href="https://doi.org/10.4324/9780429283734-31"><span style="color:#0563C1">https://doi.org/10.4324/9780429283734-31</span></a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Century Gothic",sans-serif;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Century Gothic",sans-serif;color:#666666;background:white">Elfving-Hwang, J.</span><span style="font-size:9.0pt;font-family:"Calibri",sans-serif;color:#1F497D"> (2021). </span><i><span style="font-size:9.0pt;font-family:"Century Gothic",sans-serif;color:#1F497D">Researching
corporate masculinities in South Korea</span></i><span style="font-size:9.0pt;font-family:"Calibri",sans-serif;color:#1F497D">.
</span><span style="font-size:9.0pt;font-family:"Century Gothic",sans-serif;color:#1F497D">(1/2 ed.) (Portal: journal of multidisciplinary international studies). </span><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><a href="https://doi.org/10.5130/pjmis.v17i1-2.7470"><span style="color:#0563C1">https://doi.org/10.5130/pjmis.v17i1-2.7470</span></a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Century Gothic",sans-serif;color:#666666;background:white">Elfving-Hwang, J.</span><span style="font-size:9.0pt;font-family:"Calibri",sans-serif;color:#1F497D"> </span><span style="font-size:9.0pt;font-family:"Century Gothic",sans-serif;color:#1F497D">(2020). Man
Made Beautiful: The Social Role of Grooming and Body Work in Performing Middle-aged Corporate Masculinity in South Korea. </span><i><span style="font-size:9.0pt;font-family:"Century Gothic",sans-serif;color:#1F497D">Men and Masculinities</span></i><span style="font-size:9.0pt;font-family:"Century Gothic",sans-serif;color:#1F497D">.</span><span style="font-size:9.0pt;font-family:"Calibri",sans-serif;color:#1F497D"> </span><span style="font-size:9.0pt;font-family:"Century Gothic",sans-serif;color:#1F497D"><a href="https://doi.org/10.1177/1097184X20976730"><span style="color:#0563C1">https://doi.org/10.1177/1097184X20976730</span></a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Century Gothic",sans-serif;color:#1F497D">Elfving-Hwang, J. (2020),
</span><span style="font-size:9.0pt;font-family:"Century Gothic",sans-serif;color:#1F497D">¡®Media, Cosmetic Surgery and Aspirational Beauty Aesthetics of the Ageing Body in South Korea¡¯ for a special edition of
<i>Asian Studies Review</i> (¡®Beauty and Whitening in Asia¡¯), eds. D. Henley, N. Porath and A. Hardon 45(2): 1-15. https://doi.org/10.1080/10357823.2020.1736513 (<a href="https://www.tandfonline.com/doi/abs/10.1080/10357823.2020.1736513?journalCode=casr20"><span style="color:#0563C1">https://www.tandfonline.com/doi/abs/10.1080/10357823.2020.1736513?journalCode=casr20</span></a>)<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Century Gothic",sans-serif;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Century Gothic",sans-serif;color:#1F497D">Elfving-Hwang, J. (2020). Competency as an Embodied Social Practice: Clothing, Presentation of Self and Corporate Masculinity in South Korea. In J. Hoegaerds,
& K. Aarvik (Eds.), <i>Making It Like Man: Men, Masculinities and the Modern Career</i>, pp. 137-151 (Berlin: Walter de Gruyter).
<a href="https://www.degruyter.com/view/title/551333"><span style="color:#0563C1">https://www.degruyter.com/view/title/551333</span></a>
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.5pt;font-family:"Century Gothic",sans-serif;color:#505050;background:white"><o:p> </o:p></span></p>
<p class="MsoNormal"><i><span style="font-size:10.5pt;font-family:"Century Gothic",sans-serif;color:#505050;background:white">The University of Western Australia acknowledges that its campus is situated on Noongar land, and that Noongar people remain the spiritual
and cultural custodians of their land, and continue to practise their values, languages, beliefs and knowledge</span></i><i><span style="font-size:11.0pt;font-family:"Century Gothic",sans-serif;color:#1F497D">.<o:p></o:p></span></i></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri",sans-serif">From:</span></b><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri",sans-serif"> Koreanstudies <koreanstudies-bounces@koreanstudies.com>
<b>On Behalf Of </b>CedarBough T. Saeji<br>
<b>Sent:</b> Thursday, 16 September 2021 4:26 PM<br>
<b>To:</b> Korean Studies Discussion List <koreanstudies@koreanstudies.com><br>
<b>Subject:</b> Re: [KS] Skin whitening in East Asia<o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<div>
<p class="MsoNormal">Elfving-Hwang, "Cosmetic Surgery and the Discourse of Westernization of Korean Bodies" 2021<o:p></o:p></p>
<div>
<p class="MsoNormal">Yip, AInsworth, Hugh "Beyond Whiteness- Beauty in Asia" 2019<o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<div>
<p class="MsoNormal">On Thu, Sep 16, 2021 at 3:36 PM Werner Sasse <<a href="mailto:werner_sasse@hotmail.com">werner_sasse@hotmail.com</a>> wrote:<o:p></o:p></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="EN-US">White face associated with youth and beauty: Take a look at the masks of mask dance dramas¡¦.</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="DE"> <o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="DE">Sent from
<a href="https://aus01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fgo.microsoft.com%2Ffwlink%2F%3FLinkId%3D550986&data=04%7C01%7Cjoanna.elfving-hwang%40uwa.edu.au%7C75f8f22975af4ac760a008d978ecc169%7C05894af0cb2846d8871674cdb46e2226%7C1%7C0%7C637673780524701733%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=SGDUs3TjCqP1d4maAQxsUcNeRYfgB%2BpNnKdhFDsF1kQ%3D&reserved=0" target="_blank">
Mail</a> for Windows 10<o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="DE"> <o:p></o:p></span></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><b><span lang="DE">From:
</span></b><span lang="DE"><a href="mailto:jenniferjungkim@gmail.com" target="_blank">Jennifer Jung-Kim</a><br>
<b>Sent: </b>Donnerstag, 16. September 2021 14:52<br>
<b>To: </b><a href="mailto:koreanstudies@koreanstudies.com" target="_blank">Korean Studies Discussion List</a><br>
<b>Subject: </b>Re: [KS] Skin whitening in East Asia<o:p></o:p></span></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="DE"> <o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="DE">Although this article does not focus solely on skin-lightening, the authors argue that Koreans beauty standards are not focused on trying to emulate Western standards,
but rather yangban ideals. <o:p></o:p></span></p>
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<p><b><span lang="DE" style="font-family:"Helvetica",sans-serif;color:black">Gender, Globalization and Aesthetic Surgery in South Korea</span></b><span lang="DE"><o:p></o:p></span></p>
<p><span lang="DE" style="font-family:"Helvetica",sans-serif;color:black">Ruth Holliday and Joanna Elfving-Hwang<span class="gmail-m-2688260086260616303gmail-apple-converted-space"> </span><i>Body & Society<span class="gmail-m-2688260086260616303gmail-apple-converted-space"> </span></i>2012
18: 58<br>
DOI: 10.1177/1357034X12440828</span><span lang="DE"><o:p></o:p></span></p>
<p><span lang="DE" style="font-family:"Helvetica",sans-serif;color:black">The online version of this article can be found at:</span><span lang="DE"><o:p></o:p></span></p>
<p><span lang="DE" style="font-family:"Helvetica",sans-serif;color:blue"><a href="https://aus01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fbod.sagepub.com%2Fcontent%2F18%2F2%2F58&data=04%7C01%7Cjoanna.elfving-hwang%40uwa.edu.au%7C75f8f22975af4ac760a008d978ecc169%7C05894af0cb2846d8871674cdb46e2226%7C1%7C0%7C637673780524701733%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=d6vxGisiEzDTQKlGAZqlmoystc60hx1KtQUvX5i997k%3D&reserved=0" target="_blank">http://bod.sagepub.com/content/18/2/58</a></span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="DE">I look forward to other responses by Listserv members.
<o:p></o:p></span></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="DE"> <o:p></o:p></span></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="DE">Best,<o:p></o:p></span></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="DE">Jennifer Jung-Kim (she/her)<o:p></o:p></span></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="DE"> <o:p></o:p></span></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="DE">On Wed, Sep 15, 2021 at 9:51 PM Namhee Lee <<a href="mailto:namheeleeucla@gmail.com" target="_blank">namheeleeucla@gmail.com</a>> wrote:<o:p></o:p></span></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="DE">Dear Koreanstudies list members:<br>
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This is an inquiry from a colleague who works at Google regarding the "use of skin lightening in East Asia/or historical beauty norms around skin tone." If you have done research or know someone who has done research on these issues, please kindly respond to
this email.<o:p></o:p></span></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="DE"> <o:p></o:p></span></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="DE">-------<o:p></o:p></span></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="DE">I am currently working on a skin lightening policy proposal to limit the advertising of such products on Google platforms. The impetus for this change is multifactored
-- partly due to the presence of toxic ingredients such as mercury and hydroquinone; partly to discriminatory and misleading marketing that suggest the life outcomes of people with lighter skin are superior to those with darker skin; and partly due to historical
systemic discrimination against darker skin tones whether due to racial or economic factors. The research that I have conducted illustrates that at least some of these factors is present in every region of the world, but I am also looking to get a more nuanced
perspective of East Asian beauty practices regarding skin lightening. Might you know anyone in-region in the medical field (dermatology) or social studies who can speak to the use of skin lightening in the region and/or historical beauty norms around skin
tone? I recognize this is a very niche topic, but any assistance would be greatly appreciated.<o:p></o:p></span></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="DE">Many thanks in advance,<o:p></o:p></span></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="DE">Namhee<o:p></o:p></span></p>
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<o:p></o:p></span></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="DE">Namhee Lee<o:p></o:p></span></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="DE">Professor of Modern Korean History<o:p></o:p></span></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="DE">Asian Languages & Cultures<o:p></o:p></span></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="DE">Director, Center for Korean Studies<o:p></o:p></span></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="DE">UCLA<o:p></o:p></span></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="DE">she / her / hers<o:p></o:p></span></p>
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<span lang="DE"> <o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="DE"> <o:p></o:p></span></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal">-- <o:p></o:p></p>
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<p style="background:white"><span style="font-size:11.0pt;font-family:"Trebuchet MS",sans-serif;color:#181818">-----------</span><span style="color:#202124"><o:p></o:p></span></p>
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<span style="font-size:11.0pt;font-family:"Trebuchet MS",sans-serif;color:#222222">CedarBough T. Saeji ¡Ä </span><span style="font-family:"Trebuchet MS",sans-serif;color:black"> </span><span lang="KO" style="color:black">¼ÀÌÁö</span><span style="font-family:"Trebuchet MS",sans-serif;color:black">
¡Ü </span><span lang="ZH-CN" style="color:black;mso-fareast-language:ZH-CN">ßú××òª</span><span style="color:black"><o:p></o:p></span></p>
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<span style="font-size:11.0pt;font-family:"Trebuchet MS",sans-serif;color:#1155CC"><a href="https://aus01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fpusan.academia.edu%2FCedarBoughSaeji&data=04%7C01%7Cjoanna.elfving-hwang%40uwa.edu.au%7C75f8f22975af4ac760a008d978ecc169%7C05894af0cb2846d8871674cdb46e2226%7C1%7C0%7C637673780524711681%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=6AedLSHRnJyj5Ej4a%2FzP8ATvaOGixAm9dhR50qFfiaE%3D&reserved=0" target="_blank">Profile
on Academia.edu</a></span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;background:white;background-image:initial;background-position:initial;background-repeat:initial">
<span style="font-size:11.0pt;font-family:"Trebuchet MS",sans-serif;color:#202124">Assistant Professor of Korean and East Asian Studies, Pusan National University Department of Global and International Studies</span><span style="color:black"><o:p></o:p></span></p>
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<span style="font-size:3.5pt;font-family:"Trebuchet MS",sans-serif;color:#202124"> </span><span style="color:black"><o:p></o:p></span></p>
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<span style="font-size:11.0pt;font-family:"Trebuchet MS",sans-serif;color:#202124">Skype: c.saeji</span><span style="color:black"><o:p></o:p></span></p>
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<span style="font-size:11.0pt;font-family:"Trebuchet MS",sans-serif;color:#202124">Twitter: @TheKpopProf</span><span style="color:black"><o:p></o:p></span></p>
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<span style="color:black"><o:p> </o:p></span></p>
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<span style="color:#202124">Mailing address: <span lang="KO">ºÎ»ê±¤¿ª½Ã ¼ö¿µ±¸ ±¤¾È</span>3<span lang="KO">µ¿</span> 1062-27
<span lang="KO">Ǫ¸¥µµ½Ãºô¶ó</span> 402<span lang="KO">È£</span> <o:p></o:p></span></p>
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<span style="font-size:10.0pt;color:#222222"><o:p> </o:p></span></p>
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<span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#222222">"Preserving intangible culture as static performances in the hope of sustaining cultural diversity may do very little to foster the processes of change and regeneration that are needed
to ensure cultural vitality and heterogeneity" (Pietrobruno 2009: 240).</span><span style="font-size:10.0pt;color:#222222"><o:p></o:p></span></p>
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