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<p class="MsoNormal"><span lang="EN-US">White face associated with youth and beauty: Take a look at the masks of mask dance dramas….</span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Sent from <a href="https://go.microsoft.com/fwlink/?LinkId=550986">
Mail</a> for Windows 10</p>
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<p class="MsoNormal" style="border:none;padding:0cm"><b>From: </b><a href="mailto:jenniferjungkim@gmail.com">Jennifer Jung-Kim</a><br>
<b>Sent: </b>Donnerstag, 16. September 2021 14:52<br>
<b>To: </b><a href="mailto:koreanstudies@koreanstudies.com">Korean Studies Discussion List</a><br>
<b>Subject: </b>Re: [KS] Skin whitening in East Asia</p>
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<p class="MsoNormal">Although this article does not focus solely on skin-lightening, the authors argue that Koreans beauty standards are not focused on trying to emulate Western standards, but rather yangban ideals. <o:p></o:p></p>
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<p><b><span style="font-size:12.0pt;font-family:"Helvetica",sans-serif;color:black">Gender, Globalization and Aesthetic Surgery in South Korea</span></b><span style="color:black"><o:p></o:p></span></p>
<p><span style="font-family:"Helvetica",sans-serif;color:black">Ruth Holliday and Joanna Elfving-Hwang<span class="gmail-apple-converted-space"> </span><i>Body & Society<span class="gmail-apple-converted-space"> </span></i>2012 18: 58<br>
DOI: 10.1177/1357034X12440828</span><span style="color:black"><o:p></o:p></span></p>
<p><span style="font-family:"Helvetica",sans-serif;color:black">The online version of this article can be found at:</span><span style="color:black"><o:p></o:p></span></p>
<p><span style="font-family:"Helvetica",sans-serif;color:blue"><a href="https://emea01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fbod.sagepub.com%2Fcontent%2F18%2F2%2F58&data=04%7C01%7C%7C9a74ef60d7444e166acd08d978d62ed5%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637673683594818983%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=qRSokdeJKqYoQ%2BoK8OkQ1N60IkUVf7TFWu9we4%2FuXYg%3D&reserved=0">http://bod.sagepub.com/content/18/2/58</a></span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal">I look forward to other responses by Listserv members. <o:p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal">Best,<o:p></o:p></p>
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<p class="MsoNormal">Jennifer Jung-Kim (she/her)<o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal">On Wed, Sep 15, 2021 at 9:51 PM Namhee Lee <<a href="mailto:namheeleeucla@gmail.com">namheeleeucla@gmail.com</a>> wrote:<o:p></o:p></p>
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<p class="MsoNormal">Dear Koreanstudies list members:<br>
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This is an inquiry from a colleague who works at Google regarding the "use of skin lightening in East Asia/or historical beauty norms around skin tone." If you have done research or know someone who has done research on these issues, please kindly respond to
this email.<o:p></o:p></p>
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<p class="MsoNormal">-------<o:p></o:p></p>
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<p class="MsoNormal">I am currently working on a skin lightening policy proposal to limit the advertising of such products on Google platforms. The impetus for this change is multifactored -- partly due to the presence of toxic ingredients such as mercury and
hydroquinone; partly to discriminatory and misleading marketing that suggest the life outcomes of people with lighter skin are superior to those with darker skin; and partly due to historical systemic discrimination against darker skin tones whether due to
racial or economic factors. The research that I have conducted illustrates that at least some of these factors is present in every region of the world, but I am also looking to get a more nuanced perspective of East Asian beauty practices regarding skin lightening.
Might you know anyone in-region in the medical field (dermatology) or social studies who can speak to the use of skin lightening in the region and/or historical beauty norms around skin tone? I recognize this is a very niche topic, but any assistance would
be greatly appreciated.<o:p></o:p></p>
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<p class="MsoNormal">------------------------------<o:p></o:p></p>
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<p class="MsoNormal">Many thanks in advance,<o:p></o:p></p>
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<p class="MsoNormal">Namhee<o:p></o:p></p>
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<p class="MsoNormal">Namhee Lee<o:p></o:p></p>
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<p class="MsoNormal">Professor of Modern Korean History<o:p></o:p></p>
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<p class="MsoNormal">Asian Languages & Cultures<o:p></o:p></p>
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<p class="MsoNormal">Director, Center for Korean Studies<o:p></o:p></p>
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<p class="MsoNormal">UCLA<o:p></o:p></p>
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<p class="MsoNormal">she / her / hers<o:p></o:p></p>
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