<div dir="ltr">I also suggest checking the many YouTube videos of Odile Monod, who references many Korean scholars on issues of cosmetics and culture in Korea and East Asia (including skin lightening)</div><br><div class="gmail_quote"><div dir="ltr" class="gmail_attr">On Thu, Sep 16, 2021 at 5:25 PM CedarBough T. Saeji <<a href="mailto:umyang@gmail.com">umyang@gmail.com</a>> wrote:<br></div><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex"><div dir="ltr">Elfving-Hwang, "Cosmetic Surgery and the Discourse of Westernization of Korean Bodies" 2021<div>Yip, AInsworth, Hugh "Beyond Whiteness- Beauty in Asia" 2019</div><div><br></div></div><br><div class="gmail_quote"><div dir="ltr" class="gmail_attr">On Thu, Sep 16, 2021 at 3:36 PM Werner Sasse <<a href="mailto:werner_sasse@hotmail.com" target="_blank">werner_sasse@hotmail.com</a>> wrote:<br></div><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex">





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<p class="MsoNormal"><span lang="EN-US">White face associated with youth and beauty: Take a look at the masks of mask dance dramas….</span></p>
<p class="MsoNormal"><u></u> <u></u></p>
<p class="MsoNormal">Sent from <a href="https://go.microsoft.com/fwlink/?LinkId=550986" target="_blank">
Mail</a> for Windows 10</p>
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<p class="MsoNormal" style="border:none;padding:0cm"><b>From: </b><a href="mailto:jenniferjungkim@gmail.com" target="_blank">Jennifer Jung-Kim</a><br>
<b>Sent: </b>Donnerstag, 16. September 2021 14:52<br>
<b>To: </b><a href="mailto:koreanstudies@koreanstudies.com" target="_blank">Korean Studies Discussion List</a><br>
<b>Subject: </b>Re: [KS] Skin whitening in East Asia</p>
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<p class="MsoNormal"><u></u> <u></u></p>
<p class="MsoNormal">Although this article does not focus solely on skin-lightening, the authors argue that Koreans beauty standards are not focused on trying to emulate Western standards, but rather yangban ideals. <u></u><u></u></p>
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<p><b><span style="font-size:12pt;font-family:Helvetica,sans-serif;color:black">Gender, Globalization and Aesthetic Surgery in South Korea</span></b><span style="color:black"><u></u><u></u></span></p>
<p><span style="font-family:Helvetica,sans-serif;color:black">Ruth Holliday and Joanna Elfving-Hwang<span> </span><i>Body & Society<span> </span></i>2012 18: 58<br>
DOI: 10.1177/1357034X12440828</span><span style="color:black"><u></u><u></u></span></p>
<p><span style="font-family:Helvetica,sans-serif;color:black">The online version of this article can be found at:</span><span style="color:black"><u></u><u></u></span></p>
<p><span style="font-family:Helvetica,sans-serif;color:blue"><a href="https://emea01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fbod.sagepub.com%2Fcontent%2F18%2F2%2F58&data=04%7C01%7C%7C9a74ef60d7444e166acd08d978d62ed5%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637673683594818983%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=qRSokdeJKqYoQ%2BoK8OkQ1N60IkUVf7TFWu9we4%2FuXYg%3D&reserved=0" target="_blank">http://bod.sagepub.com/content/18/2/58</a></span><span style="color:black"><u></u><u></u></span></p>
<p class="MsoNormal">I look forward to other responses by Listserv members. <u></u>
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<p class="MsoNormal"><u></u> <u></u></p>
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<p class="MsoNormal">Best,<u></u><u></u></p>
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<p class="MsoNormal">Jennifer Jung-Kim (she/her)<u></u><u></u></p>
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<p class="MsoNormal"><u></u> <u></u></p>
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<p class="MsoNormal">On Wed, Sep 15, 2021 at 9:51 PM Namhee Lee <<a href="mailto:namheeleeucla@gmail.com" target="_blank">namheeleeucla@gmail.com</a>> wrote:<u></u><u></u></p>
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<p class="MsoNormal">Dear Koreanstudies list members:<br>
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This is an inquiry from a colleague who works at Google regarding the "use of skin lightening in East Asia/or historical beauty norms around skin tone." If you have done research or know someone who has done research on these issues, please kindly respond to
 this email.<u></u><u></u></p>
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<p class="MsoNormal"><u></u> <u></u></p>
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<p class="MsoNormal">-------<u></u><u></u></p>
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<p class="MsoNormal">I am currently working on a skin lightening policy proposal to limit the advertising of such products on Google platforms. The impetus for this change is multifactored -- partly due to the presence of toxic ingredients such as mercury and
 hydroquinone; partly to discriminatory and misleading marketing that suggest the life outcomes of people with lighter skin are superior to those with darker skin; and partly due to historical systemic discrimination against darker skin tones whether due to
 racial or economic factors. The research that I have conducted illustrates that at least some of these factors is present in every region of the world, but I am also looking to get a more nuanced perspective of East Asian beauty practices regarding skin lightening.
 Might you know anyone in-region in the medical field (dermatology) or social studies who can speak to the use of skin lightening in the region and/or historical beauty norms around skin tone? I recognize this is a very niche topic, but any assistance would
 be greatly appreciated.<u></u><u></u></p>
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<p class="MsoNormal">------------------------------<u></u><u></u></p>
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<p class="MsoNormal">Many thanks in advance,<u></u><u></u></p>
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<p class="MsoNormal">Namhee<u></u><u></u></p>
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<p class="MsoNormal"><br clear="all">
<u></u><u></u></p>
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<p class="MsoNormal">Namhee Lee<u></u><u></u></p>
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<p class="MsoNormal">Professor of Modern Korean History<u></u><u></u></p>
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<p class="MsoNormal">Asian Languages & Cultures<u></u><u></u></p>
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<p class="MsoNormal">Director, Center for Korean Studies<u></u><u></u></p>
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<p class="MsoNormal">UCLA<u></u><u></u></p>
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<p class="MsoNormal">she / her / hers<u></u><u></u></p>
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<p class="MsoNormal" style="margin-left:4.8pt"><u></u> <u></u></p>
<p class="MsoNormal"><u></u> <u></u></p>
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</blockquote></div><br clear="all"><div><br></div>-- <br><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div><div style="color:rgb(34,34,34);background-color:rgb(255,255,255)"><p style="color:rgb(32,33,36)"><font color="#181818" face="trebuchet ms, sans-serif"><span style="font-size:14.4px;line-height:18px">-----------</span></font></p><div style="color:rgb(32,33,36)"><p class="MsoNormal" style="color:rgb(0,0,0);background-image:initial;background-position:initial;background-repeat:initial"><font face="trebuchet ms, sans-serif"><span style="font-size:11pt;color:rgb(34,34,34)">CedarBough T. Saeji  ∞  </span>   서이지 ● <span lang="ZH-CN">瑞利智</span></font></p><p class="MsoNormal" style="color:rgb(0,0,0);background-image:initial;background-position:initial;background-repeat:initial"><font face="trebuchet ms, sans-serif"><span style="font-size:11pt;color:rgb(32,33,36)"><span style="color:rgb(17,85,204)"><a href="https://pusan.academia.edu/CedarBoughSaeji" target="_blank">Profile on Academia.edu</a></span></span><span style="font-size:3.5pt;color:rgb(32,33,36)"></span></font></p><p class="MsoNormal" style="color:rgb(0,0,0);background-image:initial;background-position:initial;background-repeat:initial"><font face="trebuchet ms, sans-serif"><span style="font-size:11pt;color:rgb(32,33,36)">Assistant Professor of Korean and East Asian Studies, Pusan National University Department of Global and International Studies</span><span style="font-size:3.5pt;color:rgb(32,33,36)"></span></font></p><p class="MsoNormal" style="color:rgb(0,0,0);background-image:initial;background-position:initial;background-repeat:initial"><span style="font-size:3.5pt;color:rgb(32,33,36)"><font face="trebuchet ms, sans-serif"> </font></span></p><p class="MsoNormal" style="color:rgb(0,0,0);background-image:initial;background-position:initial;background-repeat:initial"><font face="trebuchet ms, sans-serif"><span style="font-size:11pt;color:rgb(32,33,36)">Skype: c.saeji</span><span style="font-size:3.5pt;color:rgb(32,33,36)"></span></font></p><p class="MsoNormal" style="color:rgb(0,0,0);background-image:initial;background-position:initial;background-repeat:initial"><font face="trebuchet ms, sans-serif"><span style="font-size:11pt;color:rgb(32,33,36)">Twitter: @TheKpopProf</span><span style="font-size:3.5pt;color:rgb(32,33,36)"></span></font></p><p class="MsoNormal" style="color:rgb(0,0,0);background-image:initial;background-position:initial;background-repeat:initial"><br></p><p class="MsoNormal" style="background-image:initial;background-position:initial;background-repeat:initial">Mailing address: 부산광역시 수영구 광안3동 1062-27 푸른도시빌라 402호  </p></div><p style="font-size:13px;margin:0in 0in 0.0001pt;background-image:initial;background-repeat:initial"><br></p><p style="font-size:13px;margin:0in 0in 0.0001pt;background-image:initial;background-repeat:initial"><span style="font-size:11pt;font-family:Calibri,sans-serif">"Preserving intangible culture as static performances in the hope of sustaining cultural diversity may do very little to foster the processes of change and regeneration that are needed to ensure cultural vitality and heterogeneity" (Pietrobruno 2009: 240).</span></p></div></div><div></div></div></div></div></div></div></div></div>
</blockquote></div><br clear="all"><div><br></div>-- <br><div dir="ltr" class="gmail_signature"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div><div style="color:rgb(34,34,34);background-color:rgb(255,255,255)"><p style="color:rgb(32,33,36)"><font color="#181818" face="trebuchet ms, sans-serif"><span style="font-size:14.4px;line-height:18px">-----------</span></font></p><div style="color:rgb(32,33,36)"><p class="MsoNormal" style="color:rgb(0,0,0);background-image:initial;background-position:initial;background-repeat:initial"><font face="trebuchet ms, sans-serif"><span style="font-size:11pt;color:rgb(34,34,34)">CedarBough T. Saeji  ∞  </span>   서이지 ● <span lang="ZH-CN">瑞利智</span></font></p><p class="MsoNormal" style="color:rgb(0,0,0);background-image:initial;background-position:initial;background-repeat:initial"><font face="trebuchet ms, sans-serif"><span style="font-size:11pt;color:rgb(32,33,36)"><span style="color:rgb(17,85,204)"><a href="https://pusan.academia.edu/CedarBoughSaeji" target="_blank">Profile on Academia.edu</a></span></span><span style="font-size:3.5pt;color:rgb(32,33,36)"></span></font></p><p class="MsoNormal" style="color:rgb(0,0,0);background-image:initial;background-position:initial;background-repeat:initial"><font face="trebuchet ms, sans-serif"><span style="font-size:11pt;color:rgb(32,33,36)">Assistant Professor of Korean and East Asian Studies, Pusan National University Department of Global and International Studies</span><span style="font-size:3.5pt;color:rgb(32,33,36)"></span></font></p><p class="MsoNormal" style="color:rgb(0,0,0);background-image:initial;background-position:initial;background-repeat:initial"><span style="font-size:3.5pt;color:rgb(32,33,36)"><font face="trebuchet ms, sans-serif"> </font></span></p><p class="MsoNormal" style="color:rgb(0,0,0);background-image:initial;background-position:initial;background-repeat:initial"><font face="trebuchet ms, sans-serif"><span style="font-size:11pt;color:rgb(32,33,36)">Skype: c.saeji</span><span style="font-size:3.5pt;color:rgb(32,33,36)"></span></font></p><p class="MsoNormal" style="color:rgb(0,0,0);background-image:initial;background-position:initial;background-repeat:initial"><font face="trebuchet ms, sans-serif"><span style="font-size:11pt;color:rgb(32,33,36)">Twitter: @TheKpopProf</span><span style="font-size:3.5pt;color:rgb(32,33,36)"></span></font></p><p class="MsoNormal" style="color:rgb(0,0,0);background-image:initial;background-position:initial;background-repeat:initial"><br></p><p class="MsoNormal" style="background-image:initial;background-position:initial;background-repeat:initial">Mailing address: 부산광역시 수영구 광안3동 1062-27 푸른도시빌라 402호  </p></div><p style="font-size:13px;margin:0in 0in 0.0001pt;background-image:initial;background-repeat:initial"><br></p><p style="font-size:13px;margin:0in 0in 0.0001pt;background-image:initial;background-repeat:initial"><span style="font-size:11pt;font-family:Calibri,sans-serif">"Preserving intangible culture as static performances in the hope of sustaining cultural diversity may do very little to foster the processes of change and regeneration that are needed to ensure cultural vitality and heterogeneity" (Pietrobruno 2009: 240).</span></p></div></div><div></div></div></div></div></div></div></div></div>