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<p class="MsoNormal" style="line-height:150%"><span lang="EN-GB" style="font-size:12.0pt;line-height:150%;font-family:"Aptos",sans-serif">Dear Korean Studies,<o:p></o:p></span></p>
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<span lang="EN-GB" style="font-size:12.0pt;line-height:115%;font-family:"Aptos",sans-serif;color:black;font-weight:normal">Happy New Year!
</span><span lang="EN-GB" style="font-size:12.0pt;line-height:115%;font-family:"Aptos",sans-serif;color:windowtext;font-weight:normal"><o:p></o:p></span></h1>
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<span lang="EN-GB" style="font-size:12.0pt;line-height:115%;font-family:"Aptos",sans-serif;color:black;font-weight:normal">I want to invite you to the Korea Europe Center Special Lecture Series 2023/24 titled “</span><span lang="EN-GB" style="font-size:12.0pt;line-height:115%;font-family:"Aptos",sans-serif;color:black">The
frontrunners of K-pop: Catching up with ever-evolving K-pop</span><span lang="EN-GB" style="font-size:12.0pt;line-height:115%;font-family:"Aptos",sans-serif">”, which will be held online (Webex) Mondays at 12:15 pm (CET, GMT +2).
</span><span lang="EN-GB" style="font-size:12.0pt;line-height:115%;font-family:"Aptos",sans-serif;font-weight:normal">The lecture series was conceptualised and organised by Dr Sookeung Jung.</span><span lang="EN-GB" style="font-size:12.0pt;line-height:115%;font-family:"Aptos",sans-serif;color:windowtext;font-weight:normal"><o:p></o:p></span></h1>
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<u><span lang="EN-GB" style="font-size:12.0pt;line-height:115%;font-family:"Aptos",sans-serif">Abstract of the Special Lecture Series:</span></u><u><span lang="EN-US" style="font-size:12.0pt;line-height:115%;font-family:"Aptos",sans-serif"><o:p></o:p></span></u></p>
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<span lang="EN-US" style="font-size:12.0pt;line-height:115%;font-family:"Aptos",sans-serif;color:black;background:white">K-pop, a global cultural phenomenon, garners mixed opinions. Some see it as "soft power" supported by the Korean government, serving diplomatic
and economic purposes, while others dismiss it as a fleeting trend. Amid praise and criticism, K-pop offers bold narratives, worldviews, and top-notch choreography, defining itself as an artistic performance. It has not only replaced Western idol models but
also serves as an industrial prototype that the West is beginning to adopt. K-pop's resilience can be attributed to its fan-centric approach and diverse production system. K-pop agencies connect creators of different backgrounds, forming a cultural network.
This lecture aims to focus on the "perspectives," "strategies," and "methodologies" of K-pop creaters that captivate global fans. Understanding their values, methods, and fan engagement offers insight into K-pop's present and future in the global music market. </span><span lang="EN-US" style="font-size:12.0pt;line-height:115%;font-family:"Aptos",sans-serif"><o:p></o:p></span></p>
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<u><span lang="EN-US" style="font-size:12.0pt;line-height:115%;font-family:"Aptos",sans-serif;color:black;background:white">Lecture information and registration links:</span></u><u><span lang="EN-US" style="font-size:12.0pt;line-height:115%;font-family:"Aptos",sans-serif;color:black;background:white">
</span></u><u><span lang="EN-US" style="font-size:12.0pt;line-height:115%;font-family:"Aptos",sans-serif"><o:p></o:p></span></u></p>
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<![if !supportLists]><span lang="EN-US" style="font-size:12.0pt;line-height:115%;font-family:Symbol;color:black;font-weight:normal"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span lang="EN-US" style="font-size:12.0pt;line-height:115%;font-family:"Aptos",sans-serif;color:black;background:white">8 January 2024
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<strong><i><span lang="EN-US" style="font-size:12.0pt;line-height:115%;font-family:"Aptos",sans-serif;color:black;font-weight:normal"><a href="https://www.geschkult.fu-berlin.de/e/oas/korea-studien/veranstaltungen/Kalender/WiSe2324/20240108-SLS-Hallyu1.html"><b>Networking
creators in the K-pop scene: The production system and process of K-pop</b></a></span></i></strong><i><span lang="EN-US" style="font-size:12.0pt;line-height:115%;font-family:"Aptos",sans-serif;color:black"><o:p></o:p></span></i></h1>
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<em><span lang="EN-US" style="font-size:12.0pt;line-height:115%;font-family:"Aptos",sans-serif;color:black;font-style:normal">-Jae-hyuk Choi (K-pop producer<b>)</b></span></em><em><span lang="EN-US" style="font-size:12.0pt;line-height:115%;font-family:"Aptos",sans-serif;font-style:normal"><o:p></o:p></span></em></h3>
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<span lang="EN-GB" style="font-size:12.0pt;line-height:115%;font-family:"Aptos",sans-serif"><a href="https://fu-berlin.webex.com/weblink/register/r740f1c5422ca4a6a598457b7913a6fda">[register]</a></span><span lang="EN-GB" style="font-size:12.0pt;line-height:115%;font-family:"Aptos",sans-serif"><o:p></o:p></span></h3>
<p class="MsoNormal" style="line-height:115%"><span lang="EN-GB" style="font-size:12.0pt;line-height:115%;font-family:"Aptos",sans-serif"><o:p> </o:p></span></p>
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<![if !supportLists]><span lang="EN-GB" style="font-size:12.0pt;line-height:115%;font-family:Symbol;font-weight:normal"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span lang="EN-GB" style="font-size:12.0pt;line-height:115%;font-family:"Aptos",sans-serif">15 January 2024
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<strong><i><span lang="EN-US" style="font-size:12.0pt;line-height:115%;font-family:"Aptos",sans-serif;color:black;font-weight:normal"><a href="https://www.geschkult.fu-berlin.de/e/oas/korea-studien/veranstaltungen/Kalender/WiSe2324/20240115-SLS-Hallyu2.html"><b>Fandom
management of K-pop: Planning and operational strategies of a K-pop fan community platform</b></a></span></i></strong><i><span lang="EN-US" style="font-size:12.0pt;line-height:115%;font-family:"Aptos",sans-serif;color:black"><o:p></o:p></span></i></h1>
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<em><span lang="EN-US" style="font-size:12.0pt;line-height:150%;font-family:"Aptos",sans-serif;color:black;font-style:normal">-Won-joon Choi (Former Weverse marketing strategy planner)</span></em><i><span lang="EN-GB" style="font-size:12.0pt;line-height:150%;font-family:"Aptos",sans-serif"><br>
</span></i><span lang="EN-GB" style="font-size:12.0pt;line-height:150%;font-family:"Aptos",sans-serif"><a href="https://fu-berlin.webex.com/weblink/register/r51d924329a9de9c700efaed618f67e3d">[register]</a></span><b><span lang="EN-US" style="font-size:12.0pt;line-height:150%;font-family:"Aptos",sans-serif;color:black"><o:p></o:p></span></b></h3>
<h1 style="mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:6.75pt;margin-left:36.0pt;text-indent:-18.0pt;line-height:150%;mso-list:l0 level1 lfo1;background:white">
<![if !supportLists]><span lang="EN-US" style="font-size:12.0pt;line-height:150%;font-family:Symbol;color:black;font-weight:normal"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span lang="EN-GB" style="font-size:12.0pt;line-height:150%;font-family:"Aptos",sans-serif">22 January</span><span lang="EN-GB" style="font-size:12.0pt;line-height:150%;font-family:"Aptos",sans-serif"> 2024</span><span lang="EN-US" style="font-size:12.0pt;line-height:150%;font-family:"Aptos",sans-serif;color:black;font-weight:normal"><o:p></o:p></span></h1>
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<strong><i><span lang="EN-US" style="font-size:12.0pt;line-height:150%;font-family:"Aptos",sans-serif;color:black;font-weight:normal"><a href="https://www.geschkult.fu-berlin.de/e/oas/korea-studien/veranstaltungen/Kalender/WiSe2324/20240122-Hallyu3.html"><b>Idols
behind the idols: Dreams, efforts and struggles to be a star</b></a></span></i></strong><i><span lang="EN-US" style="font-size:12.0pt;line-height:150%;font-family:"Aptos",sans-serif;color:black"><o:p></o:p></span></i></h1>
<h3 style="mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:6.75pt;margin-left:0cm;line-height:150%;background:white;box-sizing: border-box;font-variant-ligatures: normal;font-variant-caps: normal;orphans: 2;text-align:start;widows: 2;-webkit-text-stroke-width: 0px;text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;word-spacing:0px">
<em><span lang="EN-US" style="font-size:12.0pt;line-height:150%;font-family:"Aptos",sans-serif;color:black;font-style:normal">-Hee-a Park (K-pop specialist journalist and critic)</span></em><em><b><span lang="EN-US" style="font-size:12.0pt;line-height:150%;font-family:"Aptos",sans-serif;color:black"> </span></b></em><span lang="EN-GB" style="font-size:12.0pt;line-height:150%;font-family:"Aptos",sans-serif"><br>
<a href="https://fu-berlin.webex.com/weblink/register/r3c80b87dae6d8c484b11a3d2a66d6043">[register]</a></span><b><span lang="EN-US" style="font-size:12.0pt;line-height:150%;font-family:"Aptos",sans-serif;color:black"><o:p></o:p></span></b></h3>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;line-height:115%">
<span lang="EN-GB" style="font-size:12.0pt;line-height:115%;font-family:"Aptos",sans-serif">If you'd like to know more about each lecture, please click on the titles. You can also follow the links [register] to register for the online lectures directly.
</span><span lang="EN-US" style="font-size:12.0pt;line-height:115%;font-family:"Aptos",sans-serif"><o:p></o:p></span></p>
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<span lang="EN-GB" style="font-size:12.0pt;line-height:115%;font-family:"Aptos",sans-serif">Thank you and highest regards,</span><span lang="EN-US" style="font-size:12.0pt;line-height:115%;font-family:"Aptos",sans-serif"><o:p></o:p></span></p>
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<span lang="EN-GB" style="font-size:12.0pt;line-height:115%;font-family:"Aptos",sans-serif">Gwendolyn Domning
</span><i><span lang="EN-GB" style="font-size:12.0pt;line-height:115%;font-family:"Aptos",sans-serif;color:black">(PhD Candidate)</span></i><i><span lang="EN-US" style="font-size:12.0pt;line-height:115%;font-family:"Aptos",sans-serif"><br>
</span></i><i><span lang="EN-GB" style="font-size:10.0pt;line-height:115%;font-family:"Aptos",sans-serif;color:black">Lecturer and research assistant (wissenschaftliche Mitarbeiterin)<br>
Korean Studies, Department of History and Cultural Studies, Freie Universitaet Berlin, Germany</span></i><i><span lang="EN-US" style="font-size:10.0pt;line-height:115%;font-family:"Aptos",sans-serif"><o:p></o:p></span></i></p>
<p class="MsoNormal" style="line-height:115%"><span lang="EN-US"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height:115%"><span lang="EN-US"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height:115%"><span lang="EN-US" style="font-family:"Aptos",sans-serif"><o:p> </o:p></span></p>
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