<div dir="ltr"><p style="margin-top:0px;margin-bottom:0px;color:rgb(36,36,36);font-size:15px"><span style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;font-size:14.6667px;line-height:inherit;font-family:"Times New Roman",serif;font-kerning:inherit;font-feature-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:rgb(33,33,33)">*Apologies for cross-posting*</span></p><p class="gmail-x_elementToProof" style="margin-top:0px;margin-bottom:0px;color:rgb(36,36,36);font-size:15px"><span style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;font-size:13pt;line-height:inherit;font-family:"Times New Roman",serif;font-kerning:inherit;font-feature-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:rgb(33,33,33)"><br aria-hidden="true"></span></p><p class="gmail-x_elementToProof" style="margin-top:0px;margin-bottom:0px;color:rgb(36,36,36);font-size:15px"><span style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;font-size:13pt;line-height:inherit;font-family:"Times New Roman",serif;font-kerning:inherit;font-feature-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:rgb(33,33,33)">Dear all,</span></p><p style="margin-top:0px;margin-bottom:0px;color:rgb(36,36,36);font-size:15px"><span style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;font-size:13pt;line-height:inherit;font-family:"Times New Roman",serif;font-kerning:inherit;font-feature-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:rgb(33,33,33)"> </span></p><p style="margin-top:0px;margin-bottom:0px;color:rgb(36,36,36);font-size:15px"><span style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;font-size:13pt;line-height:inherit;font-family:"Times New Roman",serif;font-kerning:inherit;font-feature-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:rgb(33,33,33)">You are warmly invited to the following Distinguished Lecture Series held by Scottish Centre for Korean Studies on Wednesday 13^th March at 4:00pm.</span></p><p style="margin-top:0px;margin-bottom:0px;color:rgb(36,36,36);font-size:15px"><span style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;font-size:13pt;line-height:inherit;font-family:"Times New Roman",serif;font-kerning:inherit;font-feature-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:rgb(33,33,33)"><br aria-hidden="true"></span></p><p style="margin-top:0px;margin-bottom:0px;color:rgb(36,36,36);font-size:15px;text-align:center"><span style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;font-size:14pt;line-height:inherit;font-family:Aptos,Aptos_EmbeddedFont,Aptos_MSFontService,Calibri,Helvetica,sans-serif;font-kerning:inherit;font-feature-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:rgb(127,127,127)"><b>Scottish Centre for Korean Studies</b></span></p><p align="center" style="margin-top:0px;margin-bottom:0px;color:rgb(36,36,36);font-size:15px"><span style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;font-size:14pt;line-height:inherit;font-family:Aptos,Aptos_EmbeddedFont,Aptos_MSFontService,Calibri,Helvetica,sans-serif;font-kerning:inherit;font-feature-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:rgb(33,33,33)"><b> Distinguished Lecture Series</b></span></p><p align="center" style="margin-top:0px;margin-bottom:0px;color:rgb(36,36,36);font-size:15px"><span style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;font-size:14pt;line-height:inherit;font-family:Aptos,Aptos_EmbeddedFont,Aptos_MSFontService,Calibri,Helvetica,sans-serif;font-kerning:inherit;font-feature-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:black"><b> </b></span></p><p align="center" style="margin-top:0px;margin-bottom:0px;color:rgb(36,36,36);font-size:15px"><span style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;line-height:inherit;font-family:Aptos,Aptos_EmbeddedFont,Aptos_MSFontService,Calibri,Helvetica,sans-serif;font-kerning:inherit;font-feature-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:black"><img src="https://snuac.snu.ac.kr/eng/wp-content/uploads/2024/01/chs-526x526-160x160.png" style="border: 0px; font: inherit; margin: 0px; padding: 0px; vertical-align: top; color: inherit; max-width: 583px;"></span></p><p align="center" style="margin-top:0px;margin-bottom:0px;color:rgb(36,36,36);font-size:15px"><span style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;font-size:14pt;line-height:inherit;font-family:Aptos,Aptos_EmbeddedFont,Aptos_MSFontService,Calibri,Helvetica,sans-serif;font-kerning:inherit;font-feature-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:rgb(33,33,33)"> </span></p><p align="center" style="margin-top:0px;margin-bottom:0px;color:rgb(36,36,36);font-size:15px"><span style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;font-size:18pt;line-height:inherit;font-family:Calibri,sans-serif;font-kerning:inherit;font-feature-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:black"><b>Korean Dramas After Netflix: Changes in Production, Distribution and Reception</b></span></p><p align="center" style="margin-top:0px;margin-bottom:0px;color:rgb(36,36,36);font-size:15px"><span style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;font-size:12pt;line-height:inherit;font-family:Aptos,Aptos_EmbeddedFont,Aptos_MSFontService,Calibri,Helvetica,sans-serif;font-kerning:inherit;font-feature-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:rgb(33,33,33)"> </span></p><p align="center" style="margin-top:0px;margin-bottom:0px;color:rgb(36,36,36);font-size:15px"><span style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;font-size:12pt;line-height:inherit;font-family:Aptos,Aptos_EmbeddedFont,Aptos_MSFontService,Calibri,Helvetica,sans-serif;font-kerning:inherit;font-feature-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:black">Seok-Kyeong Hong</span></p><p align="center" style="margin-top:0px;margin-bottom:0px;color:rgb(36,36,36);font-size:15px"><span style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;font-size:12pt;line-height:inherit;font-family:Aptos,Aptos_EmbeddedFont,Aptos_MSFontService,Calibri,Helvetica,sans-serif;font-kerning:inherit;font-feature-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:black">(Seoul National University)</span></p><p align="center" style="margin-top:0px;margin-bottom:0px;color:rgb(36,36,36);font-size:15px"><span style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;line-height:inherit;font-family:Aptos,Aptos_EmbeddedFont,Aptos_MSFontService,Calibri,Helvetica,sans-serif;font-kerning:inherit;font-feature-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:rgb(33,33,33)"> </span></p><p align="center" style="margin-top:0px;margin-bottom:0px;color:rgb(36,36,36);font-size:15px"><span style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;font-size:14pt;line-height:inherit;font-family:Aptos,Aptos_EmbeddedFont,Aptos_MSFontService,Calibri,Helvetica,sans-serif;font-kerning:inherit;font-feature-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:rgb(33,33,33)"><b>Wednesday 13^th March</b></span></p><p align="center" style="margin-top:0px;margin-bottom:0px;color:rgb(36,36,36);font-size:15px"><span style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;font-size:14pt;line-height:inherit;font-family:Aptos,Aptos_EmbeddedFont,Aptos_MSFontService,Calibri,Helvetica,sans-serif;font-kerning:inherit;font-feature-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:rgb(33,33,33)"><b>1600 – 1800</b></span></p><p align="center" style="margin-top:0px;margin-bottom:0px;color:rgb(36,36,36);font-size:15px"><span style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;font-size:14pt;line-height:inherit;font-family:Aptos,Aptos_EmbeddedFont,Aptos_MSFontService,Calibri,Helvetica,sans-serif;font-kerning:inherit;font-feature-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:rgb(33,33,33)"><b>Project Room 1.06, 50 George Square</b></span><span style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;line-height:inherit;font-family:Aptos,Aptos_EmbeddedFont,Aptos_MSFontService,Calibri,Helvetica,sans-serif;font-kerning:inherit;font-feature-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:rgb(33,33,33)"> </span></p><p align="center" style="margin-top:0px;margin-bottom:0px;color:rgb(36,36,36);font-size:15px"><span style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;line-height:inherit;font-family:Aptos,Aptos_EmbeddedFont,Aptos_MSFontService,Calibri,Helvetica,sans-serif;font-kerning:inherit;font-feature-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:black"> </span></p><p style="margin-top:0px;margin-bottom:0px;color:rgb(36,36,36);font-size:15px"><span style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;line-height:inherit;font-family:"Times New Roman",serif;font-kerning:inherit;font-feature-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:rgb(33,33,33)"><b>Abstract: </b></span><span style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;font-size:14px;line-height:inherit;font-family:system-ui;font-kerning:inherit;font-feature-settings:inherit;margin:0px;padding:0px;vertical-align:baseline">Korean TV dramas have led the Hallyu (Korean Wave) phenomenon in East Asia since the late 1990s, providing abundant examples to analyze the meaning of the Korean Wave as a transnational cultural phenomenon. After Netflix's entry into Korea in 2016, numerous Netflix original K-dramas such as <Kingdom>, <Squid Game>, and <The Glory> have achieved global success. However, these are very different from existing Korean dramas in terms of genre, narrative, and aesthetics. This lecture analyses the changes in the production, distribution, and reception of Korean dramas since Netflix's installation and addresses the issues and perspectives raised by Netflix. </span></p><p style="margin-top:0px;margin-bottom:0px;color:rgb(36,36,36);font-size:15px"><span style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;font-size:11pt;line-height:inherit;font-family:Aptos,Aptos_EmbeddedFont,Aptos_MSFontService,Calibri,Helvetica,sans-serif;font-kerning:inherit;font-feature-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:black"> </span></p><p style="margin-top:0px;margin-bottom:0px;color:rgb(36,36,36);font-size:15px"><span style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;font-size:11pt;line-height:inherit;font-family:"Times New Roman",serif;font-kerning:inherit;font-feature-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:rgb(33,33,33)"><b>Bio: </b></span><span style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;font-size:16px;line-height:inherit;font-family:Calibri,sans-serif;font-kerning:inherit;font-feature-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;letter-spacing:-0.3px"><b>Seok-Kyeong HONG</b> is a Professor of Communication and the Director of the Center for Hallyu Studies at Seoul National University. Hong’s research interests include digital cultural forms and practices, visual culture and visual methods, Korean popular culture, and the Korean Wave in its regional and global dynamics. Her major works are Hallyu in Globalization and Digital Era (2013) and BTS on the Road (2020; Japanese, Vietnamese, Indonesian translation in 2022, English translation in 2023; French Translation in 2024). She edited All about Drama (2017) and Transnational Convergence of East Asian Pop Culture (2021) and one of three editors of the special edition on Netflix and the Korean Wave (International Journal of Communication, 2023). She currently writing a book on the Korean Drama and exploring the theoretical and reflexive contribution of Hallyu Studies on the transnational cultural flow and global cultural production. </span></p><p style="margin-top:0px;margin-bottom:0px;color:rgb(36,36,36);font-size:15px"><span style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;font-size:11pt;line-height:inherit;font-family:"Times New Roman",serif;font-kerning:inherit;font-feature-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:rgb(33,33,33)"><b><br aria-hidden="true"></b></span></p><p style="margin-top:0px;margin-bottom:0px;color:rgb(36,36,36);font-size:15px"><span style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;font-size:13pt;line-height:inherit;font-family:"Times New Roman",serif;font-kerning:inherit;font-feature-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:rgb(33,33,33)">The event is free, and registration is not required. </span><span style="color:rgb(33,33,33);font-family:"Times New Roman",serif;font-size:13pt;font-style:inherit;font-variant-ligatures:inherit;font-variant-caps:inherit;font-weight:inherit">We look forward to seeing some of you there.</span></p><p style="margin-top:0px;margin-bottom:0px;color:rgb(36,36,36);font-size:15px"><span style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;font-size:13pt;line-height:inherit;font-family:"Times New Roman",serif;font-kerning:inherit;font-feature-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:rgb(33,33,33)"> </span></p><p style="margin-top:0px;margin-bottom:0px;color:rgb(36,36,36);font-size:15px"><span style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;font-size:13pt;line-height:inherit;font-family:"Times New Roman",serif;font-kerning:inherit;font-feature-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:rgb(33,33,33)">Best wishes,</span></p><p style="margin-top:0px;margin-bottom:0px;color:rgb(36,36,36);font-size:15px"><span style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;font-size:13pt;line-height:inherit;font-family:"Times New Roman",serif;font-kerning:inherit;font-feature-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:rgb(33,33,33)">Charlotte Hammond</span></p><div id="gmail-x_Signature" style="border:0px;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-variant-alternates:inherit;font-stretch:inherit;font-size:15px;line-height:inherit;font-kerning:inherit;font-feature-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:rgb(36,36,36)"><div style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;font-size:12pt;line-height:inherit;font-family:Aptos,Aptos_EmbeddedFont,Aptos_MSFontService,Calibri,Helvetica,sans-serif;font-kerning:inherit;font-feature-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:rgb(0,0,0)"><span style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;font-size:10pt;line-height:inherit;font-family:inherit;font-kerning:inherit;font-feature-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:inherit">PhD student in Korean Studies</span></div><div style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;font-size:12pt;line-height:inherit;font-family:Aptos,Aptos_EmbeddedFont,Aptos_MSFontService,Calibri,Helvetica,sans-serif;font-kerning:inherit;font-feature-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:rgb(0,0,0)"><span style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;font-size:10pt;line-height:inherit;font-family:inherit;font-kerning:inherit;font-feature-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:inherit">Administrative Assistant, Scottish Centre for Korean Studies, University of Edinburgh</span></div></div></div>