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<p class="whitespace-pre-wrap"><a name="OLE_LINK1"></a><a name="OLE_LINK5"><span style="mso-bookmark:OLE_LINK1"><span style="font-family:"Aptos",sans-serif">Dear Colleagues,<o:p></o:p></span></span></a></p>
<p class="whitespace-pre-wrap"><span style="mso-bookmark:OLE_LINK5"><span style="mso-bookmark:OLE_LINK1"><span style="font-family:"Aptos",sans-serif">I am pleased to announce the publication of my new book, “</span></span></span><a href="https://press.umich.edu/Books/C/Critically-Capitalist3"><span style="mso-bookmark:OLE_LINK5"><span style="mso-bookmark:OLE_LINK1"><span style="font-family:"Aptos",sans-serif">Critically
Capitalist: The Spirit of Asset Capitalism in South Korea</span></span></span><span style="mso-bookmark:OLE_LINK5"><span style="mso-bookmark:OLE_LINK1"></span></span></a><span style="mso-bookmark:OLE_LINK5"><span style="mso-bookmark:OLE_LINK1"><span style="font-family:"Aptos",sans-serif">”
(University of Michigan Press, 2025<a name="_Hlk188525535">). It is open access and you can read the book online at
</a></span><span style="mso-bookmark:_Hlk188525535"></span></span></span><a href="https://doi.org/10.3998/mpub.14418165" title="Original URL:
https://doi.org/10.3998/mpub.14418165
Click to follow link."><span style="mso-bookmark:OLE_LINK5"><span style="mso-bookmark:OLE_LINK1"><span style="mso-bookmark:_Hlk188525535"><span style="font-family:"Aptos",sans-serif;color:#0078D7">https://doi.org/10.3998/mpub.14418165</span></span></span></span><span style="mso-bookmark:OLE_LINK5"><span style="mso-bookmark:OLE_LINK1"><span style="mso-bookmark:_Hlk188525535"></span></span></span></a><span style="mso-bookmark:_Hlk188525535"></span><span style="mso-bookmark:OLE_LINK5"><span style="mso-bookmark:OLE_LINK1"><span style="font-family:"Aptos",sans-serif;color:#212121">.
<a name="OLE_LINK6">Please support the “Perspectives on Contemporary Korea” series by asking your libraries to order a copy. You can also use the discount code UMS25 to receive 30% off at the publisher website.
<o:p></o:p></a></span></span></span></p>
<span style="mso-bookmark:OLE_LINK6"></span>
<p><span style="mso-bookmark:OLE_LINK5"><span style="mso-bookmark:OLE_LINK1"><i><span style="font-family:"Aptos",sans-serif">Critically Capitalist</span></i></span></span><span style="mso-bookmark:OLE_LINK5"><span style="mso-bookmark:OLE_LINK1"><span style="font-family:"Aptos",sans-serif">
presents an ethnography of South Korea’s asset seekers, including amateur stock investors, real estate enthusiasts, and money coaches, to demonstrate how financialized asset capitalism is sustained. As they hunt for profit margins, rent, and dividends, they
simultaneously critique capitalism and posit their pursuit of assets as a form of resistance. Bohyeong Kim theorizes this new spirit of capitalism in South Korea as “critical capitalism,” arguing that it reflects the popular discontent with both national development
and financial neoliberalism. As a paradoxical critique and legitimation, Bohyeong Kim argues that critical capitalism valorizes the capitalist economy not through a triumphant narrative, but by highlighting the emotional wounds, destroyed communities, and
oppressive tactics of modern capitalism. <o:p></o:p></span></span></span></p>
<p><span style="mso-bookmark:OLE_LINK5"><span style="mso-bookmark:OLE_LINK1"><b><span style="font-family:"Aptos",sans-serif">Table of Contents<o:p></o:p></span></b></span></span></p>
<p class="MsoNormal"><span style="mso-bookmark:OLE_LINK5"><span style="mso-bookmark:OLE_LINK1">Acknowledgements<br>
Chapter 1. Introduction to Critical Capitalism<br>
Chapter 2: The Entrepreneurial Communitarianism of Aspiring Millionaires<br>
Chapter 3: Anti-Capitalist Investing<br>
Chapter 4. Emotional Wounds<br>
Chapter 5. Flipping Homes, Flipping Victimhood: The Social Reproduction of Foreclosure Investors<br>
Chapter 6: Single and Wanna Be Rich<br>
Epilogue<br>
Methodological Appendix</span></span><span style="mso-bookmark:OLE_LINK5"><span style="mso-bookmark:OLE_LINK1"><span style="mso-ligatures:none"><o:p></o:p></span></span></span></p>
<span style="mso-bookmark:OLE_LINK5"></span>
<p class="MsoNormal"><span style="mso-bookmark:OLE_LINK1"><span style="mso-fareast-language:KO"><o:p> </o:p></span></span></p>
<p class="MsoNormal"><span style="mso-bookmark:OLE_LINK1">Best, <o:p></o:p></span></p>
<p class="MsoNormal"><span style="mso-bookmark:OLE_LINK1">Bohyeong </span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;mso-ligatures:none"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;mso-ligatures:none"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"American Typewriter",serif;color:#7F7F7F;mso-ligatures:none">Bohyeong Kim</span></b><span style="font-family:"Calibri",sans-serif;color:black;mso-ligatures:none"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"American Typewriter",serif;color:#7F7F7F;mso-ligatures:none">Assistant Professor of Communication Studies</span><span style="font-family:"Calibri",sans-serif;color:black;mso-ligatures:none"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"American Typewriter",serif;color:#7F7F7F;mso-ligatures:none">Vanderbilt University</span><o:p></o:p></p>
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