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Dear Koreanists,</div>
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I would like to share the publication of a new book that may be of interest to some of you, especially those working in Korean film and media studies.</div>
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<i>Beyond Squid Game: Korean Media and the Netflix Paradigm</i></div>
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Benjamin M. Han</div>
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<a href="https://utpress.utexas.edu/9781477333938/" id="OWA3c81ec8d-c9d0-9be9-3df2-f724cd396af6" class="OWAAutoLink" style="color: blue;"><u>https://utpress.utexas.edu/9781477333938/</u></a></div>
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<b>Examining Netflixs global influence through its complex global-local dynamics in Korean media.</b></div>
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Korea is a global entertainment powerhouse, thanks in no small part to Netflix. Analyzing the artistry and industry behind Netflix-produced Korean hits like
<i>Squid Game</i>, <i>The Glory</i>, and <i>Narco-Saints</i>, Benjamin Han argues that Korea is ground zero for an emerging Netflix Paradigm. The US-based streaming platform generates massive profits by erasing boundaries of foreign and domestic production,
even as it underscores the resilience of the national media within global popular culture.</div>
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<i>Beyond</i> Squid Game breaks down the intricate and often ambivalent relationship between Netflix and the Korean media business, drawing on interviews with creative workers navigating the streaming giants ever-increasing economic and cultural power. Challenging
narratives that present Netflix as a revolutionary disruptor, Han shows how the company has replicated abroad the precarious labor conditions and tensions over intellectual property from which US studios have long benefited. At the same time,
<i>Beyond</i> Squid Game underscores the complex dynamics of a globalized media industry in which cultural imperialism thrives on localization and perceived authenticity.</div>
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Please see the attached flyer for a discount code.</div>
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Best,</div>
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Ben Han</div>
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