Now it's hard to stand out in any niche, you always have to think one step ahead of your competitors. For businesses, it is very good when you conduct social networking, it causes more confidence among customers. But in order to keep the attention on the site, it is better to add, for example, animated explainer video
. This you can show the value of caring for the environment. Now video content is becoming more popular and everything that moves on the site, keeps the attention of the user. You can also use the video to promote your site on platforms like YouTube.