[KS] Pyongyang University of Science and Technology (PUST): Opening tomorrow, Sep 16!

Afostercarter at aol.com Afostercarter at aol.com
Tue Sep 15 13:26:32 EDT 2009


Dear friends and colleagues,
 
This is the best thing I've yet seen about  PUST,
whose own website appears to have  disappeared
just as the place is about to be declared open.
(Its sister college YUST is at _www.yust.edu_ (http://www.yust.edu)  ,
but Pust.edu brings up something pontifical in  Rome.)
- Sorry, found it!  _http://pust.kr/_ (http://pust.kr/)  or 
_www.pust.or.kr/_ (http://www.pust.or.kr/) 
 
What amazing faith. Call me naive; but surely this  is
one way of easing the NK knot, and well worth a  try.
 
 
Aidan FC
 
 
Aidan Foster-Carter 
Honorary Senior Research Fellow in Sociology  & Modern Korea, Leeds 
University, UK   
Flat 1, 40 Magdalen Road,  Exeter, Devon, EX2 4TE, England, UK 
T: (+44, no 0)    07970 741307 (mobile);   01392 257753       Skype: 
Aidan.Foster.Carter 
E: _afostercarter at aol.com_ (mailto:afostercarter at aol.com) ,     
_afostercarter at yahoo.com_ (mailto:afostercarter at yahoo.com)             W: 
_www.aidanfc.net_ (http://www.aidanfc.net/)  

_________________________________
 
_http://money.cnn.com/2009/09/14/magazines/fortune/pyongyang_university_nort
h_korea.fortune/?postversion=2009091509_ 
(http://money.cnn.com/2009/09/14/magazines/fortune/pyongyang_university_north_korea.fortune/?postversion=200909
1509) 
 
 
The capitalist who loves North Korea
After making it as an entrepreneur in America, James Kim is  fulfilling his 
dream of opening an university in North Korea that will offer, of  all 
things, an MBA.
 
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By _Bill Powell_ (mailto:bill_powell at timeinc.com) , senior writer
September 15, 2009: 9:17 AM ET


 
      James  Kim, founder of the Pyongyang University of Science and 
Technology  (PUST)
      Kim in  front of PUST, which is slated to open this month in North  
Korea.
      Kim  lecturing students at Yanbian University of Science and 
Technology,  located in China near the border of North  Korea
      Kim  eating with students at Yanbian  University
 
 
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(Fortune Magazine) -- James Kim, an American  businessman turned educator, 
once sat in the very last place that anyone in the  world would wish to be: 
a cold, dank prison cell in Pyongyang, the godforsaken  capital of North 
Korea. 
Kim, who had emigrated from South Korea to the  United States in the 1970s, 
had been a frequent visitor to Pyongyang over the  years in pursuit of 
what, to many, seemed at best a quixotic cause. He wanted to  start an 
international university in Pyongyang, with courses in English, an  international 
faculty, computers, and Internet connections for all the  students. 
Not only that -- in the heart of the world's  most rigidly Communist 
country, Kim wanted his school to include that training  ground for future 
capitalists: an MBA program. 
During one of his trips to the capital in 1998,  with North Korea in the 
midst of a famine that would eventually kill thousands,  the state's secret 
police arrested Kim. 
North Korean dictator Kim Jong Il didn't lock up  the educator for being 
crazy. He got it in his head that the oddly persistent  American -- who at the 
time, among other things, was helping to feed starving  North Koreans with 
deliveries of food aid from China -- was a spy. 
So for more than 40 days, Kim languished in a  North Korean prison. An 
evangelical Christian, Kim wrote his last will and  testament during those days, 
not knowing if he'd ever get out. 
Which makes where he plans to be in  mid-September all the more 
astonishing. Kim will lead a delegation of 200  dignitaries from around the world to 
North Korea for the dedication of the first  privately funded university ever 
allowed in the Democratic People's Republic of  Korea: the Pyongyang 
University of Science and Technology (PUST). 
The school will have an international faculty  educating, eventually, 
around 600 graduate students. Kim dreams ultimately of  hosting an industrial 
park around the PUST campus, drawing firms from around the  world -- a North 
Korean version, as bizarre as it sounds, of Palo Alto or  Boston's Route 128. 
There will be Internet access for all,  connecting the students to an 
outside world that they've heretofore been  instructed is a hostile and dangerous 
place. And among the six departments will  be a school of industrial 
management. 
"We ended up not calling it an 'MBA program,'"  jokes David Kim (no 
relation to James), a former Bechtel and Pacific Gas &  Electric executive who has 
relocated to Pyongyang to help set up PUST, "because  they [the North 
Koreans] think it sounds vaguely imperialistic." 
That the North Koreans are permitting this to  happen -- that they have 
given James Kim the nod to create his university, just  as he intended -- is 
remarkable. 
It's hard for outsiders to understand just how  backward, isolated, and 
impoverished North Korea is. Since the collapse of the  Eastern bloc 20 years 
ago, fewer and fewer North Korean university students  study abroad. Allowing 
PUST to proceed lets a gust of fresh air into a stilted,  frightfully 
isolated environment. 
Ben Rosen, the venture capitalist who co-founded  Compaq Computer in 1982, 
befriended Kim last year on a visit to Pyongyang with  the New York 
Philharmonic Orchestra. After touring the 248-acre campus with Kim  as it was under 
construction, Rosen became a believer. The university, he says,  will give 
students "a window to the outside world and will create a new  generation of 
technocrats with the potential to lead a post-Kim Jong Il  government." 
The man behind this masterstroke of  international relations consciously 
creates a bit of an air of mystery around  himself. Ask him two very basic 
questions -- how old are you, and where were you  born -- and Kim (whose Korean 
given name is Chin-Kyung) cheerfully demurs. 
As for his age (public records in Florida, where  he was a small-business 
man for more than a decade, say he was born in September  1935), he says it's 
all in the mind -- a function of your health and your  attitude. "And I am 
very healthy," he says with a grin. 
As to where, exactly, he was born, he declines  to say, without much 
explanation. Kim's father -- himself an educator -- was  very much a product of 
the tumultuous history of colonization and war that  engulfed Northeast Asia 
in the first part of the 20th century, and thus very  much on the move. 
During World War II, Kim's father fled the Japanese occupation  of Korea, 
escaping to northeast China -- not far from Yanji, where his son's  dreams took 
shape half a century later. 
That dream -- to bring Western education to his  countrymen -- first 
manifested itself some 17 years ago, when Kim built a small  (1,750 students) but 
thriving, privately funded university in Yanji, the Yanbian  University of 
Science and Technology (YUST). 
Twice this summer I met at length with Kim in  Yanji, which abuts the North 
Korean border, and sits in Jilin province, where  more than half of the 
citizens are ethnic Korean. Though pleasantly cool in the  summer, this part of 
China is cold and dark in the winter, and Kim's standard  greeting to 
visitors is "Welcome to the North Pole." 
He is endlessly energetic. When he's not off  fundraising around the world, 
he bounces around the campus starting at six each  morning, buttonholing 
students he happens upon. But these days, as the  dedication of the school in 
North Korea draws near, he is more often than not in  Pyongyang. 
He carries an American passport and has what  amounts to a multiple-entry 
visa to the most closed country on the planet.  (Although the Korean War 
ended more than 50 years ago, Washington has never  signed a peace treaty with 
the North.) He wants to make sure the dedication  stays on track. 
It has already been delayed once: PUST  originally was to be dedicated last 
year, but Dear Leader Kim Jong Il had a  stroke in the summer of 2008, and 
everything froze. Until very recently the  overt hostility North Korea had 
evinced toward the U.S. and its allies cast real  doubt as to whether PUST 
would ever open. 
And for that reason Kim is very, very careful to  parse his language when 
he talks about the North Korean government. Read him  what Ben Rosen said 
about the potential PUST has to change North Korea, and Kim  interjects 
quickly: "We're not going to change North Korea. We're going to help  it." 
Kim's success in America
This is pretty heady stuff for a former  small-business man who made enough 
money running a South Korean taxi company to  move to Pensacola, Fla. (He 
had been visiting a cousin attending school in the  Sunshine State and liked 
the area.) 
After arriving in America in 1976, he started a  wig business. "In those 
days, South Korea dominated the wig export business,"  Kim recalled recently. 
"So I set up a business in Florida importing wigs from  South Korea. It 
turned out to be pretty successful." 
Kim says he came to the U.S. for a  straightforward reason, the same reason 
so many immigrants do: He figured it was  the best place to "make some 
money." 

But money, for him, was always only going to be  a means to an end. "I knew 
that if I were to go to these two Communist countries  -- China and North 
Korea -- and do what I wanted to do, it would not only  provide me with some 
wealth, but a U.S. passport as well. You guys are the Roman  Empire of your 
day; you can go pretty much wherever you want." 
His commercial landlord at the time, Frank Webb,  recalls two things about 
James Kim: that he was a devout Christian, and that he  always talked about 
setting up schools in China and North Korea. 
Kim added a clothes store in the 1980s, then  bought a chain of women's 
shoe stores in Pensacola that he expanded  successfully. In short, Kim and his 
wife, Grace, who helped him run the  business, were living the American 
dream: They were recent immigrants who worked  hard and were more than making a 
go of it. They were prospering. "By the  mid-1980s we had three good 
businesses," Kim says now. 
And that's when he decided it was time to get on  with his life's work. 
Leaving his wife behind in Florida to sell the family  business and join him 
later, Kim headed for the northeastern part of China,  where his father had 
been before him. 
Support from the Christian community
Of all the nations in Asia where Christianity  has tried to put down roots, 
Korea has been the most fertile ground. Roughly 20%  of the population is 
Christian. Westerners who come to Seoul for the first time  are often 
surprised by the number of neon crosses that glow atop churches in the  city at 
night. 
But it is not only South Korea where Christian  missionaries worked 
successfully to find converts. Long before war divided Korea  at mid-century, 
Christian missionaries had gone to North Korea. Ruth Graham, the  late wife of 
evangelist Billy Graham, went to prep school in Pyongyang in the  1920s. 
Kim is emblematic of just how deep those  Christian roots run in Korea. His 
father converted to Christianity as a young  man and attended a university 
in Pyongyang started by Presbyterian missionaries  in 1897. 
He was running a Christian school near Busan, in  the South, when he fled 
the Japanese occupation "rather than bow to Shinto  gods," as Kim now says. 
In 1939 his father went to Heilongjiang province in  northeastern China, 
where he opened another school for girls; he returned to  South Korea in 1945, 
with the defeat of Imperial Japan. 
When James was 15 years old, he tried to enlist  in the army as the Korean 
War broke out, but a recruiter first turned him away  as too young. "I cut 
my finger and wrote in blood, 'I love my country,'" so the  recruiter changed 
his mind and accepted him. He joined an army unit of 800, and  by 1952 only 
17 remained. The rest had been killed. 
Until that point, Kim had not himself been  particularly religious. He had 
watched his grandfather "persecute" his father  for his conversion to 
Christianity. But on the battlefield one night, Kim read  from the Gospel of St. 
John, which had been passed out by a U.S. Army chaplain  to the troops who 
remained. Having watched so much of his unit get wiped out, it  was verse 3:16 
that spoke to him: "That whosoever shall believe in Him should  not perish, 
but have everlasting life." 
Then and there, says Kim, "I vowed to God to  work with the Chinese and the 
North Koreans -- then our enemies. I would devote  my life to it, if I 
survived the war." 
For Kim, this was not a convenient "atheist in a  foxhole" moment: He 
studied his newfound faith assiduously. In the early '70s  Kim traveled to 
Europe, where he attended a school set up in Switzerland by an  esteemed American 
evangelist, Francis Schaffer. He then went to England to study  at an 
evangelical seminary before returning to Seoul in 1972. 
His plan upon arriving in China was to follow in  his father's footsteps 
and to do sort of a dry run for his ultimate goal:  setting up a university in 
Pyongyang. Using some of the money he had made from  selling his small 
businesses in the U.S., and then raising money from private  donors -- drawing 
heavily on the evangelical Christian community in South Korea  and abroad -- 
Kim in 1992 began YUST. 
To date, more than 90% of the graduates get  jobs, and South Korean 
companies operating in China are particularly aggressive  in hiring its students. 
"They just line up to recruit them," says Malcolm  Gillis, the former 
president of Rice University who is on the board of PUST. 
Kim and his wife now live in faculty housing, in  a small two-bedroom 
apartment. Though not officially a Christian school, which  would be illegal in 
China, both the faculty and the students tend to be drawn  from the devout. 
Many faculty members go without pay (as some will in  Pyongyang). And the 
provincial government allows YUST to have a chapel on campus  accessible only 
to university-affiliated personnel. 
"There was a lot of suspicion from the  [government] at first," Kim 
concedes. "But as the school has grown we've shown  them that we are not in any way 
a threat to them." Left unstated is the obvious:  that the small school on 
the North Korean border was Kim's model for his  Pyongyang project. 
He had two challenges: funding it and getting  the North Korean government 
to agree to it. Kim's deep roots in the South Korean  Christian community 
have given him a lot of contacts among Seoul's corporate and  educational 
elite. He has the presidents of two prestigious Korean universities  on PUST's 
board of directors, and on a recent weekend in Yanji, Kim had two  senior 
executives, including vice chairman Heon-Cheol Shin from South Korea's  biggest 
oil company, SK Energy, visiting him to check on the progress of the  
Pyongyang project. 
Kim has the energy of someone half his age --  and he never stops plumping 
for the university. Venture capitalist Rosen recalls  that on his tour of 
the campus in Pyongyang early last year Kim kept pushing him  to join his 
board of directors. At one point he pointed to one of the buildings  under 
construction and joked, "Look, Ben, there's your new office!" (My wife,  Rosen 
jokes, "just about died.") 
North Korea, not surprisingly, is the object of  intense passion among the 
evangelical Christian community in the South. 
South Korean churches have done much good work  publicizing human rights 
abuses in the North -- to Pyongyang's intense  displeasure -- but they have 
also raised funds for food aid and helped  distribute it via a variety of 
networks. But to say that a good portion of the  evangelical community in the 
South -- and indeed worldwide -- is hostile to the  Kim Jong Il government is 
to state the obvious. 
It is into this diplomatic minefield that Kim  has stepped. "If you had 
told me that [Kim] was going to raise money from  evangelical churches 
worldwide to help fund a new university in Pyongyang, and  that he'd get the North 
Korean government to go along with it, I'd have told you  that you were 
nuts," says a state department official. "Remember, in 1998 Kim  Jong Il had him 
held in detention." 
That fact does raise questions. Ask him how he  has been able to pull this 
project off, and Kim says, "I have unlimited credit  at the Bank of Heaven." 
The suspicion, voiced by some skeptics in Seoul and  elsewhere, is that he 
also must have had to make a pretty hefty deposit at the  Bank of Kim Jong 
Il. 
To the extent that any business gets done in  North Korea, the piper has to 
be paid, foreign businessmen and diplomats say.  "I'd find it hard to 
believe otherwise," one Seoul-based executive who has done  business in the North 
says, "but who knows?" 
Asked directly whether any of the roughly $10  million he raised to fund 
PUST has gone to the regime in Pyongyang, Kim says:  "Every brick we used, 
every bit of steel, every bit of equipment, we brought in  from China. I have 
never brought any cash into North Korea." 
So why did the North Korean government come to  trust him? "When I was 
detained, I was very calm. I wrote that I was not afraid  to die, because I knew 
I would go to a better place. And I wrote that if I did  die, I would 
donate my organs for medical research in North Korea. I told them I  was at pea
ce." What he heard back, Kim says, is that the Dear Leader was touched  by 
that sentiment. 
There are so many horror stories about Kim Jong  Il and the country that he 
rules that it's hard to know what to make of that.  Suspicions linger that 
some sort of deal was cut. That somehow Dear Leader Kim  is using University 
President Kim. Or being paid off by him. Or that Kim has  divided 
loyalties. 
There is no evidence that any of that is true,  and Kim Jong Il, despite 
his recent diplomatic charm offensive, isn't giving  interviews. 
And for the record, though Kim is excruciatingly  diplomatic in terms of 
what he says publicly about the regime, Fortune, having  spent a considerable 
amount of time with Kim and his team in Yanji this summer,  is pretty 
convinced that his loyalties lie in only one direction -- to the man  upstairs. 
And by that, we don't mean Kim Jong Il. 
PUST Board member Gillis believes that Kim's  lack of guile may ultimately 
be what convinced the North Koreans. "This is a guy  who is doing this for 
the reasons he says: that it would be a good and helpful  thing for North 
Korean students to have a modern, international university, with  faculty drawn 
from abroad. Through many years of hard work, [he's] been able to  convince 
the government that that's the case. And it has the added benefit of  being 
true. He's open and transparent. There are no hidden agendas here." 
With the formal dedication set for Sept. 16 --  Kim and his staff are deep 
into trying to hire faculty and settle on  nuts-and-bolts issues, like which 
textbooks will be used in courses that will  begin in a few months. As 
David Kim, the Bechtel alum, relates, very little of  that stuff is 
straightforward in North Korea. 
How, for example, will economics and finance be  taught? While students at 
elite universities in most of the world learn the same  basic principles 
from the same authors -- Econ 101 from Samuelson and Nordhaus  et al. -- in 
North Korea, Western economics is not only alien to most citizens  of the 
Communist state, it is also downright threatening. 
This is a government whose underlying philosophy  is known as Juche, or  
self-reliance, and everyone is supposed to be a servant of the Dear Leader. 
How  you square that with Adam Smith's invisible hand and enlightened 
self-interest  is not at all obvious. 
"If we're just going there to teach things the  way they teach them now, 
it's a waste of our time," concedes Kim. "But we also  don't want to be 
perceived as doing anything that threatens them." 
So PUST is -- very much -- a work in progress.  But given how close it is 
to reality, issues like curriculum fade. The only one  out there who thought 
there'd be an international university opening in  Pyongyang in 2009, 
offering the equivalent of an MBA, with courses in English to  some 600 students, 
was the same guy whom the North Koreans arrested in 1998. 
James Kim and his cohorts will no doubt figure  out a way to teach Econ 
101. They're going to teach Western economics, and  finance, and management in 
one of the most backward economies in the world, one  which again is having 
trouble feeding many of its citizens, according to recent  reports from NGOs 
there. 
That may seem like a rather hopeless task, but  hope -- not to mention 
faith -- is something James Kim has in abundance. And  given that he was sitting 
in a Pyongyang jail 11 years ago this month, who could  blame him? 
Reporter associates Scott Cendrowski and  Marilyn Adamo contributed to this 
article.  (aoldb://mail/write/template.htm#TOP) 

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