[KS] Koreanstudies Digest, Vol 111, Issue 38

Sat Sep 29 18:09:29 EDT 2012

The following 2010 MA thesis from the University of British Columbia might be of interest: 

"Munhwaŏ: The ‘Cultured Language’ and Language Branding in North Korea, 1964-1984"

by Spencer James Jentzsch

Essentially, the argument is that North Korea succeeding in 'branding' its form of Korean long before South Korea started talking about such things. 

It should be available for download from UBC library somewhere.

Ross King
Professor of Korean and Head of Department
Department of Asian Studies, University of British Columbia
Asian Centre, 1871 West Mall
Vancouver, BC V6T 1Z2
vox: 604-822-2835
fax: 604-822-8937
________________________________________
From: koreanstudies-bounces at koreaweb.ws [koreanstudies-bounces at koreaweb.ws] on behalf of Andy Jackson [gp200 at yahoo.com]
Sent: September-29-12 12:05 PM
To: koreanstudies at koreaweb.ws
Subject: Re: [KS] Koreanstudies Digest, Vol 111, Issue 38

Dear Andrew and Sherri,
for nation branding check out:

Alena Schmuck: ‘Nation Branding in South Korea: A
Modern Continuation of the Developmental State?’
In the Korea Yearbook: Korea 2011 – Politics, Economy and Society
Published by Brill.

Best, Andrew David Jackson (SOAS)

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To: koreanstudies at koreaweb.ws
Sent: Saturday, September 29, 2012 5:00 PM
Subject: Koreanstudies Digest, Vol 111, Issue 38

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Today's Topics:

  1. Available literature on soft power and nation branding? (Andrew)
  2. Re: Available literature on soft power and nation branding?
      (Sherri Ter Molen)

----------------------------------------------------------------------

Message: 1
Date: Sat, 29 Sep 2012 16:47:30 +0900
From: Andrew <zatouichi at gmail.com<mailto:zatouichi at gmail.com>>
To: Korean Studies Discussion List <koreanstudies at koreaweb.ws<mailto:koreanstudies at koreaweb.ws>>
Subject: [KS] Available literature on soft power and nation branding?
Message-ID:
    <CAC+Jw2qqNH7uOpfsC3-_Am7eYEkquKZOzfJSe84+xykxBf6=Fw at mail.gmail.com<mailto:Fw at mail.gmail.com>>
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Dear all,

This is on behalf on an undergraduate political science major.

Could anyone suggest literature on the topic of nation branding, which ROK
puts so much effort into?

"So I'm probably going to focus on the idea that a nation brand is not only
a way to increase the amount of tourists visiting the country or foreign
direct investment. It's also a way of (re)define the national identity and
can even be seen as dream picture of what the country want's to be in the
future. So it's also about nationalism in sense, and also about the idea
that states have become like corporations fighting over a market share with
other countries, so a country has a find an identity that's at the same
time okay with it's citizens and also profitable. There's also a question
of it working as guideline for foreign policy and also a quest to gain more
soft power. And I'm going to the focus on these ideas in non-western
context, meaning I'm going to look into South-Korea and Japan."

sincerely
Andrew Logie
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Message: 2
Date: Sat, 29 Sep 2012 06:07:38 -0400
From: Sherri Ter Molen <commresearch at me.com<mailto:commresearch at me.com>>
To: Korean Studies Discussion List <koreanstudies at koreaweb.ws<mailto:koreanstudies at koreaweb.ws>>
Subject: Re: [KS] Available literature on soft power and nation
    branding?
Message-ID: <3D9F0836-5D1E-47D4-923A-38F2CB874A02 at me.com<mailto:3D9F0836-5D1E-47D4-923A-38F2CB874A02 at me.com>>
Content-Type: text/plain; charset="windows-1252"

Dear Andrew and the Korean studies community,

I presented a paper in the Korean American Communication Association Division of the 2012 International Communication Association Convention on a similar topic. Below are some of the sources from my reference list. Perhaps your scholarly colleague will find them useful.

Hirata, Y. (2008). Touring ?dramatic Korea?: Japanese women as viewers on hanryu dramas and tourists on hanryu tours. In C.B. Huet & K. Iwabuchi (Eds.) East Asian Pop Culture: Analyzing the Korean Wave (pp. 15-32). Aberdeen, Hong Kong: Hong Kong University Press.

Lin, Y. & Huang, J. (2008). Analyzing the use of TV miniseries for Korea tourism marketing. Journal of Travel & Tourism Marketing, 24 (2/3), 223-227.

Mori, Y. (2008). Winter Sonata and cultural practices of active fans in Japan: Considering middle-aged women as cultural agents. In C.B. Huet & K. Iwabuchi (Eds.) East Asian Pop Culture: Analyzing the Korean Wave (pp. 127-141). Aberdeen, Hong Kong: Hong Kong University Press.

Ryoo, W. (2009). Globalization, or the logic of cultural hybridization: the case of the Korean wave. Asian Journal of Communication, 19(2), 137-151.

Shim, D. (2006). Hybridity and the rise of Korean popular culture in Asia. Media, Culture & Society, 28(1), 25-44.

Urry, J. (2002). The Tourist Gaze (5th ed.). London: Sage Publications Ltd. (This one is not specifically about South Korea, but it's an important work when discussing tourism.)

All the best,

Sherri L. Ter Molen
Doctoral Candidate in Communication Media Arts & Studies
Graduate Teaching Assistant
Vice President of the Department of Communication Graduate Student Association
Social Director of the Department of Communication Graduate Student Association
Wayne State University
Detroit, MI, USA
commresearch at me.com<mailto:commresearch at me.com>
Visit my ePortfolio: http://sherritermolen.com<http://sherritermolen.com/>
Twitter: @daesherri
Kakao Talk: DaeSherri

Adjunct Instructor
College of Communication
DePaul University
Chicago, IL, USA

Organizer
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http://esl.meetup.com/695/

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http://www.meetup.com/korean-138/

On Sep 29, 2012, at 3:47 AM, Andrew wrote:

> Dear all,
>
> This is on behalf on an undergraduate political science major.
>
> Could anyone suggest literature on the topic of nation branding, which ROK puts so much effort into?
>
> "So I'm probably going to focus on the idea that a nation brand is not only a way to increase the amount of tourists visiting the country or foreign direct investment. It's also a way of (re)define the national identity and can even be seen as dream picture of what the country want's to be in the future. So it's also about nationalism in sense, and also about the idea that states have become like corporations fighting over a market share with other countries, so a country has a find an identity that's at the same time okay with it's citizens and also profitable. There's also a question of it working as guideline for foreign policy and also a quest to gain more soft power. And I'm going to the focus on these ideas in non-western context, meaning I'm going to look into South-Korea and Japan."
>
> sincerely
> Andrew Logie

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