[KS] Global Artform or Local Phenomenon? Demystifying K-Pop’s International Appeal [Event at Stanford Universirty]

[Frank Joseph Shulman]

Friday, January 29, 2016
Global Artform or Local Phenomenon? Demystifying K-Pop’s International Appeal<http://aparc.fsi.stanford.edu/events/global-artform-or-local-phenomenon-demystifying-k-pop%E2%80%99s-international-appeal>
Korea Program<http://aparc.fsi.stanford.edu/korea/> Seminar
Joon Nak Choi<http://aparc.fsi.stanford.edu/people/Joon%20Nak_Choi>, 2015 Koret Fellow, Korea Program, APARC, Stanford University

Why has Korean pop music (K-Pop) become so popular overseas? A wide variety of explanations have been proposed by academics, journalists and the fans themselves, ranging from superior training and product quality to the strategic usage of social media. Although some of these explanations have become widely-cited especially in the Korean media, whether or not they are actually correct remains largely unknown. To demystify why K-Pop has gained a following overseas, this study examines data on K-Pop concert booking overseas, from 2011 through 2014. The findings highlight the importance of cultural proximity, while casting doubt upon several other widely-cited explanations.

This event is made possible through the generous support of the Koret Foundation.

12:00p.m. – 1:15p.m. – RSVP required<http://aparc.fsi.stanford.edu/events/global-artform-or-local-phenomenon-demystifying-k-pop%E2%80%99s-international-appeal> by January 27

Philippines Conference Room
Encina Hall, 3rd floor, Central

Ms. Debbie Warren
Center Event Coordinator
Shorenstein Asia-Pacific Research Center
Stanford University
Encina Hall, Room E301
Stanford, CA 94305-6055
650-723-8387 (t)
650-723-6530 (f)
dawarren at stanford.edu<http://dawarren@stanford.edu>
aparc.fsi.stanford.edu<http://aparc.fsi.stanford.edu/>

Posting received on Tuesday, January 26th, from:
aparc-events [aparc-events-bounces at stanford.edu] on behalf of Debbie Warren [dawarren at stanford.edu]



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