[KS] Publication Art- Whanki Museum

Frank M. Tedesco tedesco at uriel.net
Sat Jul 11 13:29:40 EDT 1998


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>               Publication, Art Find Common Ground
>               in Book Design                               [Image] [Ima=
ge]
>               [Image]
>               07/10(=B1=DD) 15:03
> =

>               By Kim Mi-hui
> =

>               Staff Reporter
> =

>               Whoever said ``You can't judge a book by its cover'' shou=
ld
>               be aware of an ongoing exhibition entitled, ``Publication=
 and
>               Art: Publication Communication and the World of Design,''=

>               which is currently taking place at the Whanki Museum
>               (02-391-7701~2) through Aug. 2, as the venue is filled wi=
th
>               book covers from the past and present.
> =

>               Chronicling over 100 years of publishing history, the fir=
st
>               exhibition of its type in Korea is putting the spotlight =
on
>               the connection between publication and art that has only
>               recently begun to receive proper notice.
> =

>               ``The increase in interest in `bestseller' books and such=
 has
>               begun to draw attention to certain aspects of publication=
=2E
>               Accordingly, book covers are at the center because they c=
an
>               be seen as packaging of a sort today,'' says Kang Jae-you=
ng,
>               a curator at the Whanki Museum.
> =

>               For this very reason, the number of students who want to
>               study book design has been growing and along with it the
>               number of institutes and school offering programs related=
 to
>               the field. The main purpose of the exhibition is to give
>               these students a historical overview, as well a sense of =
the
>               current state of book design, the organizers of the
>               exhibition say.
> =

>               Besides over 450 book covers, historical and contemporary=
,
>               other items related to the publishing industry which are =
on
>               display include illustrations, typography works, photogra=
phs,
>               and information on computer technology in publishing.
> =

>               The history of book cover design has hardly been a hot to=
pic
>               in the world of art in the past. In fact, the names of th=
e
>               designers of book covers were hardly at all until the lat=
ter
>               half of this century. The first time a designer's name
>               appeared in a magazine, called ``Youth,'' was 1914, and t=
he
>               first time in a book was in 1922.
> =

>               The active cover page designers during this period number=
ed a
>               meager 20 or so including Kim Whanki, the founder of the
>               Whanki Museum, and Lee Sang, who won one of the first cov=
er
>               page awards given in 1931.
> =

>               At the time, however, the artists were known more for the=
ir
>               ``drawing'' talent than for their ``design skills.'' In f=
act,
>               the terms ``designer'' and ``book cover design,'' in
>               referring to these artists and their art, weren't ever co=
ined
>               until the late 1970's.
> =

>               Historians typically divide the modern history of publish=
ing
>               in Korea into four stages before the 1950's. Each period =
had
>               its own characteristics and contributed in some way to th=
e
>               development of the industry.
> =

>               The first period, referred to as the ``Flowering Period''=

>               (1883-1910), saw the establishment of Korea's first
>               publishing company ``Pakmoonkuk'' and biweekly government=

>               gazette ``Hansongsunbo'' in 1883. Prior to that time, the=

>               nation recognized the need for a printing company, especi=
ally
>               since it had begun to exchange formal correspondence with=

>               foreign missionaries interested in coming to Korea.
> =

>               The books published at this time were strongly influenced=
 by
>               the Western style. Layers of paper were gathered and sewn=
 on
>               one side and then wrapped with a thicker paper cover. Als=
o,
>               the text and drawings that were once transcribed by hand =
were
>               now printed directly on the paper.
> =

>               The second stage was the ``Japanese Colonial Period''
>               (1910-1945). Publishing knew little freedom at this time =
as
>               the Japanese guarded very carefully what saw print. The t=
exts
>               that were published were mainly limited to genealogical
>               records, novels and anthologies. The number of publishing=

>               companies, however, continued to grow during these years.=

> =

>               ``The Restoration Period'' (1945-1950) that followed was =
a
>               chaotic time in which nothing _ from politics to economic=
s to
>               social conditions_ was stable. Paper production was
>               temporarily paralyzed and almost all Korean-character
>               typographical materials had been destroyed.
> =

>               Yet, excited by the new-found freedom, a countless number=
 of
>               pamphlets and similar publications began to pour out, mos=
t of
>               them containing one type of illustration or another. Reco=
rds
>               found that the number of active publishing companies in 1=
945
>               was 40 but increased to 216 a year later.
> =

>               The Korean War from 1950 to 1953, however, brought anothe=
r
>               downturn to the publishing industry. During the ``6.25
>               Disturbance Period,'' the number of registered publishing=

>               companies declined from 847 in 1949 to 185 in 1950. The w=
ar
>               also pushed the companies to relocate to smaller district=
s
>               like Pusan and Taegu.
> =

>               One thing that the current exhibition shows, however, is =
that
>               despite the great turbulence in the nation during these
>               years, a great number of books, and thus book cover desig=
ns,
>               were continuously being published. Among these designs,
>               scholars discovered, certain favored motifs began to appe=
ar.
> =

>               The most popular of these were nudes, Buddhist Monks, gra=
pes,
>               sea, flowers, country scenery, butterflies, clouds, crane=
s,
>               full moons and other designs considered to be uniquely
>               ``Korean'' at the time. These highly naturalistic images =
were
>               also common in paintings of the period.
> =

>               ``Although today's designs are far more advanced by virtu=
e of
>               having been produced through the use of computers, and mo=
dern
>               designers are more formally trained, there is still much =
to
>               be learned from history. I hope everyone who is intereste=
d
>               will make use of this rare opportunity,'' Kang said.
> =

>               The Whanki Museum, built in 1992, is a commemorative muse=
um
>               of the late Kim Whanki, one of the first-generation of mo=
dern
>               artists in Korea, who has been enriching the Korean art w=
orld
>               by staging special museum exhibitions. Besides holding sh=
ows
>               of Kim Whanki's works, the museum has also dedicated itse=
lf
>               to helping young artists.
> =

>               The ``Prix Whanki Exhibition'' held every two years and
>               rising artist exhibitions held two or three times a year =
are
>               among these activities as is the current ``Publication an=
d
>               Art'' exhibition.
> =

>            ------------------------------------------------------------=
--------
>                            (C) COPYRIGHT 1998 THE HANKOOKILBO
http://www.korealink.co.kr/14_6/9807/t4651250.htm


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