[KS] Ethnocentrism Re: Olympic Partners?/Spirit

[HKHogarth at aol.com]

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Dear list,

In the recent discussions about the Korean media coverage of the Olympic 
games, I think the word 'ethnocentrism'  used by some list members is a 
misnomer.  'Ethnocentrism' refers to 'evaluating other races and cultures by 
criteria specific to one's own (The Oxford English Dictionary).'  Covering 
only the athletes of one's own country cannot possibly be called 
'ethnocentrism.'  It may be called 'nationalisitc', or even 'egocentric,'  
but not 'ethnocentric.'

The BBC coverage of  the Olympic Games has been relatively fair.  They have 
presented most important events, whether there are  British medal contenders 
or not, although British participants naturally get a special coverage. The 
emphasis appears to be put on the public's interest in a particualr event.  
But that does not mean that the British as a nation are free from 
ethnocentrism. Far from it, as a nation, they are no different from any other 
people in that respect, or possibly worse. 

Hyun-key Kim Hogarth

Dr. Hyun-key Kim Hogarth
17 St. Thomas Hill
Canterbury
Kent   CT2 8HW
U.K.