[KS] origins of segyehwa motto

[YM Clara Hwang]

Dear members, 

I'm trying to find out how the popular segyehwa slogan in the 90s came into being. The phrase can be translated as: (or if there is a more established way of translating, do let me know) 

‘what is most Korean is most
universal'

‘a
unique Korean style can become a unique world-class style’

Its redolence is not lost. I see the phrase still in circulation in the context of the promotion of Korean cuisine abroad, for instance.

I've been told that the phrase is actually based on German writer Goethe's quote on world literature. Yet, my conversation with Goethe specialists and google search haven't yielded much.  

So I'm wondering if anybody can help me with this?

Thank you.

Yun Mi Hwang


 		 	   		  
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