[KS] New Book Announcement: Hallyu 2.0 - The Korean Wave in the Age of Social Media (Sangjoon Lee and Abe Markus Nornes)

Sangjoon Lee my6mm74 at gmail.com
Mon Mar 9 21:00:50 EDT 2015

Dear Colleagues,

I am delighted to announce the forthcoming release of a new edited volume
"Hallyu 2.0: The Korean Wave in the Age of Social Media" (University of
Michigan Press, June 2015). Sangjoon Lee (Nanyang Technological University,
Singapore) and Abe Markus Nornes (The University of Michigan) edited the

Collectively known as Hallyu, Korean music, television programs, films,
online games, and comics enjoy global popularity, thanks to new
communication technologies. In recent years, Korean popular culture has
also become the subject of academic inquiry. Whereas the Hallyu’s impact on
Korea’s national image and domestic economy, as well as on transnational
cultural flows, have received much scholarly attention, there has been
little discussion of the role of social media in Hallyu’s propagation.

'Hallyu 2.0' is the first scholarly volume to investigate the impact of
social media and other communication technologies on the global
dissemination of the Korean Wave. We hope that scholars in the field of
popular culture, communication and information, cinema studies, Korean
studies, Asian studies, musicology, and sociology find this book useful for
their classes.

It will be available on 28 June. for more about the book, follow the links



Best regards,

Sangjoon Lee
Assistant Professor of Asian Cinema
Wee Kim Wee School of Communication and Information
Nanyang Technological University, Singapore
leesj at ntu.edu.sg


Table of Contents

Introduction: A Decade of Hallyu Scholarship: Toward a New Direction in
Hallyu 2.0 by Sangjoon Lee (Nanayang Technological University)

Part One: New Agendas

Chapter 1
Hallyu vs.  Hallyu-hwa: Cultural Phenomenon vs. Institutional Campaign by
JungBong Choi (New York University)

Chapter 2
New Perspectives on the Creative Industries in the Hallyu 2.0 Era:
Global-Local Dialectics in Intellectual Properties by Dal Yong Jin (Simon
Fraser University)

Part Two: Rethinking K-pop

Chapter 3
New Wave Formations: K-Pop Idols, Social Media, and the Remaking of the
Korean Wave by Eun-Young Jung (University of California, San Diego)

Chapter 4
Uniformity and Nonconformity: The Packaging of Korean Girl Groups by Roald
Maliangkay (Australian National University)

Chapter 5
Of the Fans, by the Fans, for the Fans: The JYJ Republic by Seung-Ah Lee

Part Three: Korean TV Drama and Social Media

Chapter 6
The Interactive Nature of Korean TV Dramas: Flexible Texts, Discursive
Consumption, and Social Media by Youjeong Oh (The University of Texas at

Chapter 7
Meta-Hallyu TV: Global Publicity, Social Media and the Citizen Celebrity by
Michelle Cho (McGill University)

Chapter 8
>From Diaspora TV to Social Media: Korean TV Dramas in America by Sangjoon
Lee (Nanayang Technological University)

Part Four: Global Receptions of Hallyu 2.0

Chapter 9
Hating the Korean Wave in Japan: The Exclusivist Inclusion of Zainichi
Koreans in Nerima Daikon Brothers by Hye Seung Chung (Colorado State

Chapter 10
Consuming the Other: Israeli Hallyu Case Study: Irina Lyan by (The Hebrew
University of Jerusalem) and Alon Levkowitz (Bar-Ilan University)

Chapter 11
R.I.P. Gangnam Style by Brian Hu (San Diego Asian Film Festival)

Before the Wave by Abé Mark Nornes (The University of Michigan)

Sangjoon Lee / 이상준
Assistant Professor of Asian Cinema
Wee Kim Wee School of Communication and Information Studies
Nanyang Technological University, Singapore
Tel. 84208524
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