[KS] Book publication announcement: Global Sports Fandom in South Korea: American Major League Baseball and its Fans in the Online Community

[YOUNGHAN CHO]

Hello. Everyone

(Apologies for cross posting)



I am pleased to announce the recent publication of my book, “Global Sports
Fandom in South Korea: American Major League Baseball and its Fans in the
Online Community” from Palgrave.





Please order the book to your libraries so any interested students and
persons may access it. If you are interested in *reviewing this book*,
please email me (choy at hufs.ac.kr). I will correspond with any interested
scholars for sharing necessary information and materials.





This book is also an inauguration publication from a new book series of *The
Palgrave Sport in Asia series*, which I and William Kelly work as founding
series editors. If you have interest in this series or in submitting a book
proposal, please refer to its website page from:
https://www.palgrave.com/kr/series/16544





This book

-          examines the cultural politics of global sports fandom in South
Korea

-          offers an ethnographic assessment of the shifting identities and
changing everyday lives of Korean MLB fans

-          considers the changing nature of a broadly nationalist sports
fandom as well as its compliance with neoliberal values in South Korea



It is based on my online ethnography of Korean MLB fans along with in-depth
interviews with several fans in South Korea and U.S.A. My ethnographic
analysis of global sports fans and their daily activities online will
provide insightful inquiries and detailed discussion to students, scholars
and academics in cultural studies, sport studies, cultural anthropology,
media studies, as well as Korean studies, Asian studies and Asian-American
studies.



Palgrave site: https://www.palgrave.com/kr/book/9789811531958



To access the E-book or to order the book to libraries, go to the Palgrave
site above or Amazon:
https://www.amazon.com/Global-Sports-Fandom-South-Korea-ebook/dp/B08GHVBH67/ref=sr_1_1?dchild=1&keywords=global+sports+fandom&qid=1603278350&s=books&sr=1-1







*Descriptions:*

This book explores the transformation of cultural and national identity of
global sports fans in South Korea, which has undergone extensive cultural
and economic globalization since the 1990s. Through ethnographic research
of Korean Major League Baseball fans and their online community, this book
demonstrates how a postcolonial nation and its people are developing
long-distance affiliation with American sports accompanied by nationalist
sentiments and regional rivalry. Becoming an MLB fan in South Korea does
not simply lead one to nurturing a cosmopolitan identity, but to
reconstituting one’s national imaginations. Younghan Cho suggests
individuated nationalism as the changing nature of the national among the
Korean MLB fandom in which the national is articulated by personal choices,
consumer rights and free market principles. The analysis of the Korean MLB
fandom illuminates the complicated and even contradictory procedures of
decentering and fragmenting nationalism in South Korea, which have been
balanced by recalling nationalism in combination with neoliberal
governmentality.





*Reviews of the book:*



“A timely and original unraveling of some complexities of the global
trajectories of sports fandom. Using the tools of cultural studies, Cho
makes important contributions to some crucial debates around popular and
online culture, nationalism, and globalization.” Lawrence Grossberg, the
Morris Davis Distinguished Professor of Communication Studies and Cultural
Studies, University of North Carolina, Chapel Hill



“Sport in the 21st-century is being thoroughly globalized and East Asia is
at the center of this process. Cho’s absorbing ethnography of baseball fans
in South Korea is a very smartly analyzed account of the local practices,
national sentiments, and transnational passions that construct a globalized
sport fandom in South Korea.” William W. Kelly, Professor Emeritus of
Anthropology and Sumitomo Professor Emeritus of Japanese Studies at Yale
University





Thank you!

Younghan Cho



-- 
Professor in Korean Studies(Ph.D in Communication Studies)
Graduate School of International and Area Studies, Hankuk University of
Foreign Studies (Seoul, South Korea)
Homepage: https://hufs.academia.edu/YounghanCho
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