[KS] Skin whitening in East Asia

[CedarBough T. Saeji]

I also suggest checking the many YouTube videos of Odile Monod, who
references many Korean scholars on issues of cosmetics and culture in Korea
and East Asia (including skin lightening)

On Thu, Sep 16, 2021 at 5:25 PM CedarBough T. Saeji <umyang at gmail.com>
wrote:

> Elfving-Hwang, "Cosmetic Surgery and the Discourse of Westernization of
> Korean Bodies" 2021
> Yip, AInsworth, Hugh "Beyond Whiteness- Beauty in Asia" 2019
>
>
> On Thu, Sep 16, 2021 at 3:36 PM Werner Sasse <werner_sasse at hotmail.com>
> wrote:
>
>> White face associated with youth and beauty: Take a look at the masks of
>> mask dance dramas….
>>
>>
>>
>> Sent from Mail <https://go.microsoft.com/fwlink/?LinkId=550986> for
>> Windows 10
>>
>>
>>
>> *From: *Jennifer Jung-Kim <jenniferjungkim at gmail.com>
>> *Sent: *Donnerstag, 16. September 2021 14:52
>> *To: *Korean Studies Discussion List <koreanstudies at koreanstudies.com>
>> *Subject: *Re: [KS] Skin whitening in East Asia
>>
>>
>>
>> Although this article does not focus solely on skin-lightening, the
>> authors argue that Koreans beauty standards are not focused on trying to
>> emulate Western standards, but rather yangban ideals.
>>
>> *Gender, Globalization and Aesthetic Surgery in South Korea*
>>
>> Ruth Holliday and Joanna Elfving-Hwang *Body & Society *2012 18: 58
>> DOI: 10.1177/1357034X12440828
>>
>> The online version of this article can be found at:
>>
>> http://bod.sagepub.com/content/18/2/58
>> <https://emea01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fbod.sagepub.com%2Fcontent%2F18%2F2%2F58&data=04%7C01%7C%7C9a74ef60d7444e166acd08d978d62ed5%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637673683594818983%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=qRSokdeJKqYoQ%2BoK8OkQ1N60IkUVf7TFWu9we4%2FuXYg%3D&reserved=0>
>>
>> I look forward to other responses by Listserv members.
>>
>>
>>
>> Best,
>>
>> Jennifer Jung-Kim (she/her)
>>
>>
>>
>> On Wed, Sep 15, 2021 at 9:51 PM Namhee Lee <namheeleeucla at gmail.com>
>> wrote:
>>
>> Dear Koreanstudies list members:
>>
>> This is an inquiry from a colleague who works at Google regarding the
>> "use of skin lightening in East Asia/or historical beauty norms around skin
>> tone." If you have done research or know someone who has done research on
>> these issues, please kindly respond to this email.
>>
>>
>>
>> -------
>>
>> I am currently working on a skin lightening policy proposal to limit the
>> advertising of such products on Google platforms. The impetus for this
>> change is multifactored -- partly due to the presence of toxic ingredients
>> such as mercury and hydroquinone; partly to discriminatory and misleading
>> marketing that suggest the life outcomes of people with lighter skin are
>> superior to those with darker skin; and partly due to historical systemic
>> discrimination against darker skin tones whether due to racial or economic
>> factors. The research that I have conducted illustrates that at least some
>> of these factors is present in every region of the world, but I am also
>> looking to get a more nuanced perspective of East Asian beauty practices
>> regarding skin lightening. Might you know anyone in-region in the medical
>> field (dermatology) or social studies who can speak to the use of skin
>> lightening in the region and/or historical beauty norms around skin tone? I
>> recognize this is a very niche topic, but any assistance would be greatly
>> appreciated.
>>
>> ------------------------------
>>
>> Many thanks in advance,
>>
>> Namhee
>>
>>
>> Namhee Lee
>>
>> Professor of Modern Korean History
>>
>> Asian Languages & Cultures
>>
>> Director, Center for Korean Studies
>>
>> UCLA
>>
>> she / her / hers
>>
>>
>>
>>
>>
>
>
> --
>
> -----------
>
> CedarBough T. Saeji  ∞     서이지 ● 瑞利智
>
> Profile on Academia.edu <https://pusan.academia.edu/CedarBoughSaeji>
>
> Assistant Professor of Korean and East Asian Studies, Pusan National
> University Department of Global and International Studies
>
>
>
> Skype: c.saeji
>
> Twitter: @TheKpopProf
>
>
> Mailing address: 부산광역시 수영구 광안3동 1062-27 푸른도시빌라 402호
>
>
> "Preserving intangible culture as static performances in the hope of
> sustaining cultural diversity may do very little to foster the processes of
> change and regeneration that are needed to ensure cultural vitality and
> heterogeneity" (Pietrobruno 2009: 240).
>


-- 

-----------

CedarBough T. Saeji  ∞     서이지 ● 瑞利智

Profile on Academia.edu <https://pusan.academia.edu/CedarBoughSaeji>

Assistant Professor of Korean and East Asian Studies, Pusan National
University Department of Global and International Studies



Skype: c.saeji

Twitter: @TheKpopProf


Mailing address: 부산광역시 수영구 광안3동 1062-27 푸른도시빌라 402호


"Preserving intangible culture as static performances in the hope of
sustaining cultural diversity may do very little to foster the processes of
change and regeneration that are needed to ensure cultural vitality and
heterogeneity" (Pietrobruno 2009: 240).
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