[KS] Distinguished Lecture Series: Korean Dramas After Netflix: Changes in Production, Distribution and Reception

[Charlotte Hammond]

*Apologies for cross-posting*


Dear all,



You are warmly invited to the following Distinguished Lecture Series held
by Scottish Centre for Korean Studies on Wednesday 13th March at 4:00pm.


*Scottish Centre for Korean Studies*

* Distinguished Lecture Series*





*Korean Dramas After Netflix: Changes in Production, Distribution and
Reception*



Seok-Kyeong Hong

(Seoul National University)



*Wednesday 13th March*

*1600 – 1800*

*Project Room 1.06, 50 George Square*



*Abstract: *Korean TV dramas have led the Hallyu (Korean Wave) phenomenon
in East Asia since the late 1990s, providing abundant examples to analyze
the meaning of the Korean Wave as a transnational cultural phenomenon.
After Netflix's entry into Korea in 2016, numerous Netflix original
K-dramas such as <Kingdom>, <Squid Game>, and <The Glory> have achieved
global success. However, these are very different from existing Korean
dramas in terms of genre, narrative, and aesthetics. This lecture analyses
the changes in the production, distribution, and reception of Korean dramas
since Netflix's installation and addresses the issues and perspectives
raised by Netflix.



*Bio: **Seok-Kyeong HONG* is a Professor of Communication and the Director
of the Center for Hallyu Studies at Seoul National University. Hong’s
research interests include digital cultural forms and practices, visual
culture and visual methods, Korean popular culture, and the Korean Wave in
its regional and global dynamics. Her major works are Hallyu in
Globalization and Digital Era (2013) and BTS on the Road (2020; Japanese,
Vietnamese, Indonesian translation in 2022, English translation in 2023;
French Translation in 2024). She edited All about Drama (2017) and
Transnational Convergence of East Asian Pop Culture (2021) and one of three
editors of the special edition on Netflix and the Korean Wave
(International Journal of Communication, 2023). She currently writing a
book on the Korean Drama and exploring the theoretical and reflexive
contribution of Hallyu Studies on the transnational cultural flow and
global cultural production.


The event is free, and registration is not required. We look forward to
seeing some of you there.



Best wishes,

Charlotte Hammond
PhD student in Korean Studies
Administrative Assistant, Scottish Centre for Korean Studies, University of
Edinburgh
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