[KS] The 72nd Yonsei-KF Korean Studies Forum (IMKS, Yonsei University)

김혁래 hyukrae at yonsei.ac.kr
Thu May 24 00:54:32 EDT 2007

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The Korean Studies Program and the Institute for Modern Korean Studies at the Graduate School of International Studies, Yonsei University are pleased to invite you to attend the 72nd Yonsei-KF Korean Studies Forum, which will be held on Tuesday, June 5th at 6:00 PM in Room 702 of New Millennium Hall at Yonsei University. The speaker is Professor Dennis McNamara, Department of Sociology and Anthropology, Georgetown University. The discussant is Professor Seok-Choon Lew, Department of Sociology, Yonsei University. The title of his talk is “Between Local Taste and Global Standard – Korean Consumerism in the ‘New Asia.’” The abstract of his paper and a brief bio can be found at the end of this email.  
 The presentation will be followed by a dinner reception. I hope you will come to enjoy the presentation, discussion, and reception. Please contact Jennifer Bresnahan at 010-5441-9204, jennifer.bresnahan at gmail.com for further inquiries.  
Hyuk-Rae Kim
Professor of Korean StudiesDirector, Institute for Modern Korean Studies
GSIS, Yonsei University 

            Michael Storper identified a new flow of information between consumer and producer, specifically, new consumer demands as critical for local industrial adjustment to globalization. Diffusion of techniques is spurred by consumer norms and conventions. Laura Nelson argued that /consumer nationalism/ among 
            Seoul housewives gave way to more personal, individual tastes by the 1980s. Two decades later, remarkable changes have drastically altered Korean consumerism. Local political democratization and market liberalization have permitted new flows of consumer products and images. A second change is the emergence of an East Asia Community, bound in part by a convergence of consumer demand in major urban areas. Adjustments between local taste and global standards appear critical thus for both economic adjustment and deeper regional integration. Adjustment would include taking the local global, and adapting global standards to local tastes.


Dennis McNamara S.J. is the Park Professor of Sociology and Korean Studies, and chair of the Department of Sociology & Anthropology at


University. He also serves as Presidential Advisor on International Initiatives in

East Asia. Major recent publications include “New Places but Old Spaces –Knowledge Hierarchies among Asian SMEs Abroad” in Organization – The Critical Journal of Organization, Theory and Society (2006); Market and Society in

– Interests, Institutions, and the Textile Industry (2002), Corporatism and Korean Capitalism (1999), and Textiles and Industrial Transition in Japan (1995). He is currently at work on a manuscript titled, Japan’s Next Challenge -- From Networks to Knowledge in the New

Asia . The study highlights the shift from offshore assembly networks to knowledge flows in Japan’s regional value chains across China, South Korea, and Thailand

Completing his Ph.D. at


University, he joined the faculty at

Georgetown in 1984. University service has included two terms as chair of the Department of Sociology and Anthropology, and one term as chair of the University’s Rank and Tenure Committee. In the summer of 2005 and again in the spring of 2006 he moved to as Presidential Advisor on International Initiatives with special responsibility for academic exchange in

Asia. He designed and continues to chair the Georgetown Conference on Korean Society (http://www3.georgetown.edu /departments/sociology/resources/gcks), now with a special research and publishing effort looking to the future of the U.S/Korea Alliance. He is currently an Adjunct Professor at the Graduate Program of International Studies of Sogang University in




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