[KS] Koreanstudies Digest, Vol 83, Issue 17

[sarah domingo]

On Segyehwa:

In Samuel Kim's book, *Korea's Globalization (2000),* segyehwa is translated
as "globalization".
The segyehwa campaign was said to have been launched by Kim Young Sam. You
may
want to check out the book for more details.

Regards,
Sarah Domingo
MA Asian Studies, Major in Korea
University of the Philippines (Asian Center)


On Mon, May 17, 2010 at 2:19 AM, <koreanstudies-request at koreaweb.ws> wrote:

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> Today's Topics:
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>   1. origins of segyehwa motto (YM Clara Hwang)
>
>
> ----------------------------------------------------------------------
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> Message: 1
> Date: Sun, 16 May 2010 12:43:22 +0000
> From: YM Clara Hwang <sumovmi at hotmail.com>
> To: <koreanstudies at koreaweb.ws>
> Subject: [KS] origins of segyehwa motto
> Message-ID: <BAY123-W10320EDAD4ACAB54ACA13EB9FF0 at phx.gbl>
> Content-Type: text/plain; charset="windows-1252"
>
>
> Dear members,
>
> I'm trying to find out how the popular segyehwa slogan in the 90s came into
> being. The phrase can be translated as: (or if there is a more established
> way of translating, do let me know)
>
> ?what is most Korean is most
> universal'
>
> ?a
> unique Korean style can become a unique world-class style?
>
> Its redolence is not lost. I see the phrase still in circulation in the
> context of the promotion of Korean cuisine abroad, for instance.
>
> I've been told that the phrase is actually based on German writer Goethe's
> quote on world literature. Yet, my conversation with Goethe specialists and
> google search haven't yielded much.
>
> So I'm wondering if anybody can help me with this?
>
> Thank you.
>
> Yun Mi Hwang
>
>
>
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