[KS] Available literature on soft power and nation branding?

Jim Hoare jim at jhoare10.fsnet.co.uk
Sat Sep 29 14:11:49 EDT 2012

The yearbook, Korea: Politics, Economy and Society 2011, published by Brill,
has a paper has a paper (pp. 91-117) by Alena Schmuck, on 'Nation-branding
in South Korea: A modern continuation of the developmental state?' It has an
extensive bibliography. Ms Schmuck is at the University of Vienna, e-mail
alena.schmuck at univie.ac.at

Jim Hoare



From: koreanstudies-bounces at koreaweb.ws
[mailto:koreanstudies-bounces at koreaweb.ws] On Behalf Of Andrew
Sent: 29 September 2012 08:48
To: Korean Studies Discussion List
Subject: [KS] Available literature on soft power and nation branding?


Dear all,

This is on behalf on an undergraduate political science major.

Could anyone suggest literature on the topic of nation branding, which ROK
puts so much effort into?

"So I'm probably going to focus on the idea that a nation brand is not only
a way to increase the amount of tourists visiting the country or foreign
direct investment. It's also a way of (re)define the national identity and
can even be seen as dream picture of what the country want's to be in the
future. So it's also about nationalism in sense, and also about the idea
that states have become like corporations fighting over a market share with
other countries, so a country has a find an identity that's at the same time
okay with it's citizens and also profitable. There's also a question of it
working as guideline for foreign policy and also a quest to gain more soft
power. And I'm going to the focus on these ideas in non-western context,
meaning I'm going to look into South-Korea and Japan."



Andrew Logie

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